Email sending is suspended when HubSpot's deliverability protection system detects a high bounce rate on your email recipients, or fraudulent account activity is detected. All marketing emails and automated emails in workflows are not sent while marketing email is suspended.
Before marketing email sending is suspended, you may see a warning banner in your email tool about a problem detected by the deliverability protection system. The banners contain more details about the problem, and recommendations to improve future emails.
Please note: you can reach out to marketing email experts for advice on improving your emails on the Email Deliverability topic board on the Community.
There are two types of email suspensions:
- The deliverability protection system detects excessive hard bounces, unsubscribes, spam reports, blacklisting, or abuse complaints. Learn more about what to do about this type of suspension.
- The system detects fraudulent activity on your account, such as spam traps. Learn how to respond to this type of suspension.
- Hard bounces: HubSpot's hard bounce limit is 5%. For reference, many ISPs prefer bounce rates to be under 2%.
- Spam reports: HubSpot's spam complaint rate limit is 0.1% (1 in 1,000 messages sent). Spam reports are when a recipient clicks the spam button reportSpam while viewing your email in their inbox, or drags the email into their junk folder.
- Direct complaints: if any direct complaints are sent to HubSpot's abuse desk, marketing email sending in your account may be suspended.
- Unsubscribes: you'll see a warning in your account if your unsubscribe rate limit is over 5%.
You'll be notified about the suspension in a banner message in your email tool. After email sending is suspended, the email tool will remain locked.
You can continue to use the other tools in your HubSpot account.
Marketing Hub, Sales Hub, and Service Hub Starter accounts, Sales Hub and Service Hub Professional and Enterprise accounts, and free trial accounts
The primary contact on your account will receive an email with more information when suspension occurs.
To resolve the problem, clean up your contact lists and reply to the email you received with the following information:
- How your current contacts opted in to receive marketing email (e.g. contact property values, purchase date).
- All lists of contacts that were deleted or imported as an opt-out list to resolve the problem.
The primary point of contact on your account and your Customer Success Manager will both receive an email from the Email Deliverability Team. This email will provide more information about the suspension, and steps you can take to resolve the problem.
Work directly with the team and your account manager on next steps. Replies to the original email thread will get a response within one business day.
Some accounts may require additional review to determine if marketing email access can be unlocked. Click the link in the banner to submit more information about your contacts and the email you want to send. HubSpot will review the submission and respond within two business days.
The primary point of contact on your account will receive an email notification about the next steps based on your form submission. The banner information on your account will also update to reflect the decision.