What does it mean to go live with HubSpot?

Last updated: November 1, 2017

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Marketing: Basic, Pro, Enterprise
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Going live with HubSpot is the process of associating the content that lives in your HubSpot account with a domain name associated with your business. You'll need to make changes to your domain's Domain Name System (DNS) to associate it with your HubSpot content. 

When you sign up with HubSpot, you have the option to host your entire website or just parts of your website (like your blog or landing pages) with HubSpot. After your account contains the content that you will be hosting with HubSpot and your site's branded style, you'll need to take your HubSpot website live in order for visitors to arrive on your site by typing in your domain name. 

Please note: if you're not hosting any content with HubSpot, you can skip all instructions related to going live. However, make sure to read the instructions on installing the HubSpot tracking code on your non-HubSpot website; otherwise, you will not be able to track your website's analytics in HubSpot.

This process is similar to when you buy a new cell phone and need to work with your carrier to transfer your old phone number to the new phone so that people can still reach you on the new phone.

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How does this work?

Just as your phone number is registered with your cell phone carrier, your company's domain name is registered with your domain registrar. In most cases, your registrar also hosts your nameservers, and DNS updates can be made by logging in to your registrar's site.

There is also a chance that the DNS for your website is managed with a separate name server host. This is generally the case if you currently pay a separate company for hosting in addition to the company you pay an annual fee to keep your domain registered. Your DNS records live with your name server host, so you'll need to make changes on that platform in order to take your HubSpot content live.

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Please note: if you're not sure who hosts your name servers, you can use who.is or Who Is Hosting This? to find out where your domain name is registered and who hosts its name servers. In order to go live with HubSpot, you will need to locate your login credentials for the company that hosts your name servers.

Your domain name is similar to your phone number because it can be connected to a new content hosting server, the same way a phone number can be associated with a new phone. Your HubSpot website is similar to a new phone that you would need to transfer your phone number to in order for people to reach you on that new phone instead of your old phone.

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Connecting to HubSpot

Regardless of whether you will be hosting all or just part of your website with HubSpot, the first step is to tell HubSpot what domains you will be connecting to your account. To do this, navigate in your HubSpot Marketing Basic, Professional, or Enterprise account to Content > Content Settings. Select Domain Manager in the left sidebar menu. Once you're in your HubSpot domain manager, select Connect domain.

Please note: making mistakes while updating DNS records can lead to downtime of your site and possibly even your email. Once you're ready to go live, if you're uncomfortable making changes to your DNS, please contact your DNS provider's support team. Making mistakes while updating DNS records can lead to downtime of your site and possibly even your email.

Taking parts of your website live with HubSpot

Whether you're taking parts of your website live or your entire site live with HubSpot, refer to these instructions. If you're only taking parts of your website live with HubSpot, such as your blog and landing pages, you'll choose to configure only the content tools you'll need with the domain you're connecting. In the Domain to connect field, you will most likely be entering a different subdomain for your HubSpot content such as info.mydomain.com or blog.mydomain.com (instead of www.mydomain.com), because HubSpot will only be responsible for hosting part of your site's content.

Taking your full website live with HubSpot

If you are taking your full website live with HubSpot, you'll follow the same going live instructions as you would to take part of your site live with HubSpot. When connecting your domain, you'll choose to configure all four content tools with the domain you're connecting. In the Domain to connect field, you will most likely be entering the subdomain www.mydomain.com, because HubSpot will be responsible for hosting all of your site's content.

Please note: at this time, fully hosting your site with HubSpot requires a name server host that can set up a 301 redirect from the non-www version of your domain to the www version. If your DNS provider does not provide a 301 redirect, please reach out to our Support team and they can help you with a solution.

Secure Sockets Layer (SSL)

When you connect a domain and go live with HubSpot, Secure Sockets Layer (SSL) will be enabled automatically for free. SSL is a security protocol that establishes an encrypted connection between the browser and a server. In addition to the extra security measure, SSL sites (sites accessed with an HTTPS protocol) may receive a positive rankings boost from search engines.  

Once SSL is enabled and https is required for visitors to access your site, any content you have loaded over http (such as images and stylesheets) will not load. This is referred to as mixed content. Please see this article for information on how you can resolve mixed content warnings.  

Additionally, your social share and like counts will reset once SSL is enabled. Please see this article for more information.

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