Last updated: April 20, 2023
The HubSpot and Shopify integration bridges the gap between your ecommerce activities and marketing efforts.
You can connect one or more of your Shopify stores to HubSpot. Each connected Shopify store will have an ecommerce settings page, with its own set of embedded ecommerce workflows (Marketing Hub and Sales Hub Professional or Enterprise accounts only).
You'll return to HubSpot and see a dialog box indicating that your Shopify store has been connected to HubSpot. Your HubSpot tracking code will be added to all of your Shopify store pages automatically. Check the progress of your import of data from Shopify or modify your sync settings by clicking Go to ecommerce settings.
Once your first store is connected, you can connect additional Shopify stores from the Shopify integration page. In the top left, click the name of the store and select + Connect another store. To switch between stores, use the store name dropdown menu in the upper left.
The contact, deal, and product property Source store can be used to identify any connected Shopify stores that have synced with the object, and allows you to report, filter, and view data from individual stores, or all your connected stores at once.
Once your Shopify store is connected to HubSpot you can customize your sync settings. By default, a one-way sync from Shopify to HubSpot is enabled for contacts, deals and products sync. This cannot be modified for deals and products sync.
To enable two-way sync for contacts:
When two-way sync is enabled, the contact properties below will be synced any time you update them in either your Shopify account or HubSpot account:
The Email contact property will also be synced with HubSpot when you first create a contact in Shopify. If the contact's email is updated in Shopify and that email address is not associated with any contacts, the new email address will sync to HubSpot. If you update the email address in HubSpot, the new address will sync to Shopify.
Please note: it is recommended that the ecommerce pipeline is not edited. This pipeline is used by all integrations using the ecommerce bridge, any updates to any store will revert this pipeline to its default label and stages.
After connecting the Shopify app, you’re able to view how data is created, updated and deleted in HubSpot, and edit field mappings between HubSpot and Shopify.
Please note: any changes you make to field mappings will only apply to new or updated records that sync between HubSpot and Shopify after the field mappings edits are saved.
Learn more about using the Shopify integration.