Landing Pages

Add videos to your HubSpot content

Last updated: March 12, 2020

Applies to:

Marketing Hub  Professional, Enterprise
Service Hub  Professional, Enterprise

Add video to your online content to engage with more of your website visitors. It's also possible to display a CTA or a form before or after your video plays.

The features outlined below are part of HubSpot Video, which is powered by Vidyard. Videos can be added within a rich text module, or within a video module on a page, blog post, or knowledge base article.

Please note: these features are independent of the Vidyard for HubSpot integration, which is a separate paid feature for Vidyard customers. Videos from your Vidyard account will not appear in your HubSpot file manager tool.

Before you begin

Each user using this video feature must enable HubSpot Video and accept the Vidyard terms of service in their own account. If you have existing videos hosted on other providers (e.g. YouTube, Vimeo), you can migrate them to HubSpot after accepting the terms of service or embed them in your HubSpot content

Please note: you can only add videos that have been uploaded to the file manager and have the Allow embedding, sharing, and tracking switch toggled on. You can also click Upload videos to upload a new video file within the content editor.

Marketing Hub Professional and Enterprise users can host and manage video in HubSpot-hosted blog posts, landing pages, and website pages. Service Hub Professional and Enterprise users can host and manage video in knowledge base articles. Accounts with Professional or Enterprise subscriptions have a limit of 250 videos, and each video is subject to the limitations of the file manager. Only videos with the Allow embedding, sharing, and tracking switch toggled on, when accessing the video in your file manager, count towards the maximum limit of 250 videos.

Due to spam and security reasons, embedded videos are not supported in email across most major email clients. It's recommended to insert a thumbnail or gif image of your video and link to the landing page the video is embedded on. However, you can add videos to your one-to-one emails, sales email templates, or when enrolling contacts in sequence. Learn how to add videos to your sales emails

Add video to your content

To insert a video into one of your HubSpot pages, blog posts, or knowledge articles:

add-video-to-content

  • If you haven't enabled your video features, you'll be prompted to enable them and accept the terms of service. In the dialog box, click Turn on new features.
  • In the Insert video panel, click a video to add it to your page.
  • To optimize this video for search engines, hover over the video in your content and click Edit.
  • In the Video options panel that appears, click Edit video details.

edit-video-details

  • In the right panel, you can customize the following:
    • Thumbnail image: this image may appear in a preview for your video in search engine results. You can upload a JPG, PNG, or GIF file.
    • File name: enter a file name for your video. 
    • Title: write a short, descriptive title for your video.
    • Description: write a short description of your video to helps search engines understand what your video's content is about.
    • Meta tags: this term helps search engines understand what your video is about. You can use your topic or subtopic keywords for your meta tag.
Please note: each browser supports different file types and in some cases will download the video file instead of playing it in the browser. Videos uploaded as .mp4 files are supported in most browsers and will load and play in the browser.

Add a CTA or form to a video

  • In the content editor, click the video and click Edit.
  • In the dialog box, select Call-to-action or Form.
  • Click Create CTA or Create form.
  • In the right panel, click Create new, then:
    • Follow the steps to create a new CTA then click Save.
    • Create a new simple form to collect your visitors' first name, last name, and email. You can customize the form's header message at the top, and an inline thank you message. After customizing your form, click Add form.
  • Select a Display time to show this content right before your video starts to play, or right after your video finishes playing.

add-form-or-cta

Please note: forms you've created for other videos can be selected for your video overlay, but you must create a new CTA for each video.

Analyze your video performance

You can analyze how your video is performing on a blog post, landing page, or website page. Video analysis is not available in knowledge base articles at this time.

Please note: video views and video retention metrics will only be triggered when the video is added to a standard rich text module. For example, if you embed a HubSpot form and add a Vidyard video to the inline thank you message, video views and video retention cannot be tracked.

To analyze your video's performance:

  • Navigate to your blog, landing pages, or website pages.
  • Click the name of a published blog post or page with video content.
    • Video views: the number of times your video loaded on your page in a visitor's browser.

    • Video retention: a measure of how long your video content was playing on your page, as a percentage of all views. This gives you a better idea of whether viewers are stopping your video at a specific moment, and tells you how many viewers watched your video all the way to the end.

      video-analytics
  • To see metrics for a specific video on the page you're analyzing, click the Video dropdown menu in the top left and select the video you want to analyze.
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