Analyze list performance

Last updated: June 20, 2018

Applies to:

Marketing Hub: Pro, Enterprise

Lists organize contacts into segments that make sense for your marketing efforts. When you create a list, you're organizing contacts with similar properties to further engage these contacts in an appropriate way.

List analytics show you how your lists change over time, how engaged your contacts are with the rest of your marketing, and where your segment is in your marketing funnel. This can help you understand why your key segments might be decaying and what you can do to improve their engagement.

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Contacts > Lists
  • Click the name of your list 
  • In the upper right-hand corner, click Actions > View list performance

You'll be redirected to the Performance tab. Here, you'll see:

  • List size over time: this shows how your list has developed over a specified time period. Click the Date range dropdown menu to filter your data.
  • Contacts breakdown and engagments: this shows the percentage of your contacts based on the filter you select. Click the Segment contacts by dropdown menu to segment your contacts by source, country, or lifecycle stage.
  • In the last 30 days, this is the percentage of contacts in this list who: this shows the activity of your contacts in the list over the past 30 days. These activities include opened an email, clicked in an email, converted on a form, clicked on social link, and visited your website.

To return to your list of contacts, click the Detail tab.

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