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Analyze your list performance

Last updated: December 1, 2022

Applies to:

All products and plans

List analytics show you how your lists change over time, how engaged your contacts are with the rest of your marketing, and where your segment is in your marketing funnel. This can help you understand why your key segments might be decaying and what you can do to improve their engagement.

  • In your HubSpot account, navigate to Contacts > Lists
  • Click the name of your list 
  • Click the Performance tab.


    • List size over time: the number of contacts in the list over a specified time period. In the upper right of the report, click the Date range dropdown menu to filter your data.
    • Contacts breakdown and engagement: the percentage of your contacts based on the filter you select. In the upper right of the report, click the Segment contacts by dropdown menu and select how you want to segment your contacts: source, country, or lifecycle stage.
    • In the last 30 days, this is the count of contacts in this list who: the activity of your contacts in the list over the past 30 days. These activities include opened an email, clicked in an email, converted on a form, clicked on social link, and visited your website. The activities related to email refer to marketing emails only.
  • To return to your list of contacts, click the Filters tab.
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