Understand bot filtering in SMS analytics

When bot filtering is turned on, HubSpot excludes suspected bot activity from your SMS performance data. This helps provide a more reliable view of human interaction with your messages so you can better measure the success of your campaigns.

Filtering bot activity will usually show lower overall performance metrics than other platforms that include bot activity.

Review bot filtering status

After you've sent an SMS message and your recipients engage with your content, you can see whether bot filtering was turned on for that send:

1. In your HubSpot account, click More, then navigate to Marketing > SMS. If More doesn't appear in your account, navigate to Marketing > SMS directly.
2. Click the name of a sent message.
3. To the right of the Performance and Recipients tabs, review whether bot filtering is turned on or off. 

Turn off bot filtering

By default, bot filtering is turned on for SMS messages. You can turn off bot filtering in tracking code settings. 

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Tracking & Analytics > Tracking Code. 
3. Click the Advanced Tracking tab. 
4. Toggle the SMS Bot filtering switch off.
5. In the bottom left, click Save.