Last updated: January 29, 2024
After you configure your SMS number in HubSpot, you must ensure that you get explicit consent from contacts to communicate with them using SMS.
Contacts can grant explicit consent via specific keywords in an SMS thread. You can also manually opt your contacts to receive SMS messages if they've given their express and verifiable consent.
To use the SMS tool in HubSpot, you must purchase the Marketing SMS Access add-on. Consult the Add-ons section of the Product & Services Catalog for more details and pricing information.
Disclaimer: this page is neither an exhaustive summary of consent requirements nor legal advice for your organization to use in complying with it. Instead, it provides background information to help you better understand SMS consent options and how it can apply to your organization. This information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so you should consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
Contacts can opt in to receive SMS messages from your business by sending one of the following keywords to your registered SMS number:
If a contact wants to unsubscribe from messages, they can send a message with any of the following keywords to opt out:
After a contact sends a message with one of the opt-in or opt-out keywords above, their subscription status for the SMS channel will be updated automatically. Learn how to review and manage a contact's subscription statuses in the section below.
You can manually edit a contact's SMS subscription status from the contact record if you have received their explicit and verifiable consent to receive SMS communications from your business.
To manage opt-in consent for an individual contact:
You can edit the SMS subscription status for multiple contacts at once on the contact index page, as long as you've received their explicit and verifiable consent to receive SMS communications from your business.