How to analyze your website page performance

Last updated: May 24, 2018

Available For:

Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise
Add-Ons: Website

In the analyze section of your website page dashboard, you can review information about how visitors are finding and interacting with your site to understand what you did well and what you can improve on.

Navigate to your website pages

In your HubSpot Marketing Hub Basic, Professional, Enterprise account, navigate to Content > Website Pages.

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Analyze a specific website page

To analyze a specific website page, click on the name of the website page.


You'll be taken to the performance tab by default. This section shows you detailed metrics about your website, such as views, form submissions and new contacts or customers. You can specify a date range using the dropdown at the top-left of this area to compare your statistics over time.

There is also more detailed information about how visitors are interacting with your page such as Exit Rate and Bounce Rate. Exit rate measures the percentage of views on a page that were the last in a session, while bounce rate measures the percentage of sessions that started on a page and did not move beyond that page. 


Just below these metrics is a graph plotting one metric over time by source. Use the dropdown in the upper-left corner to select another metric to analyze here. You can use the Frequency dropdown at the top of the Performance tab to adjust whether data is plotted on a daily, weekly, or monthly basis. You'll notice that a breakdown of your stats appears when you hover your mouse over a specific point on this graph.


Each source is labeled at the top of the graph with a corresponding color bubble. This represents how the viewer came to your site originally. You can learn more about what each source type represents in this guide to analyzing sources data.

The sources data is also listed in a chart below this graph. Click on any of the sources listed in the Source column to drill down into more specific sources data. You can use the color checkboxes on the left side of this chart to add or remove sources from the data plotted in the graph above. chart-new-metrics

To view sources data for different metrics, or to change the available metrics in the chart above, click Switch columns in the upper-right corner.


Use the checkboxes on the left to select additional metrics. Up to seven metrics can be selected at any given time. You can click the X next to any metric in the Selected Columns on the right to remove a selected metric. You can also click any selected metric and drag it to reorder your columns. Once you've made your selections, click Save.

The columns you've selected here will be reflected in your sources data as well as the dropdown in the upper-left corner of the graph above.


Click the Optimization tab to learn how to further optimize your current website page. 

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On the left-hand side of this area are a set of links to show you how you can optimize different aspects of your page. You're first taken to the On Page SEO section which will give suggestions for improving meta description, your page title, internal links, and more.

Click Inbound Links to see how many external URLs are being linked to your landing page.

Click CTAs to see a list of Calls-to-Action that appear on your page and performance data for each.

Click Internal Links to see how many of your own URLs are being linked to this landing page.


If you are not seeing any data on the Optimization tab, click Check this page for SEO errors in the On Page SEO section.

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