How to analyze your website page performance

Last updated: August 24, 2017

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise
Add-Ons: Website

At this stage, you've learned how to create your website pages in HubSpot and they've had some time out there in the world to be viewed and explored. After they've been live for some time and collected views, you can look back on your active website pages and analyze how they have performed for you. Did they get as many views as you hoped they would? Are your pages being found in sources that you would expect? In the analyze section of your website page dashboard, you can see this information to understand what you did well and what you can improve on.

Navigate to your website pages

From your HubSpot Dashboard, navigate to Content > Website Pages.

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Analyze a specific website page

To analyze a specific website page, click on the name of the website page.


You'll be taken to the performance tab by default. This section will show you the number of pageviews as well as the sources of your views. You can select a date range using the dropdown menu at the top-left of this area.

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Within this area, you can also learn how to further optimize your current website page. Click the Optimization tab to check out this information.

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On the left-hand side of this area are a set of links to show you how you can optimize different aspects of your page. You're first taken to the On Page SEO section which will give suggestions for improving meta description, your page title, internal links, and more.

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Click on Ranked Keywords to see how many keywords from your keywords tool are ranking within the top 100 Search Engine results for this page.

Click on Inbound Links to see how many external URLs are being linked to your landing page.

Click on CTAs to see a list of Calls-to-Action that appear on your page and performance data for each.

Click on Internal Links to see how many of your own URLs are being linked to this landing page.

If you are not seeing any data within the sections on the Optimization tab, click the Check this page for SEO errors button in the On Page SEO section.

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