The campaigns tool in HubSpot allows you to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts.
- In your HubSpot account, navigate to Marketing > Planning and Strategy > Campaigns.
- In the upper right, click Create campaign.
- In the dialog box, enter a Campaign name. This should be a unique campaign that other users in your HubSpot account will easily understand. Then, click Create.
Add assets and content
In the campaign details page, you can start adding existing marketing assets and content (e.g., emails, blog posts, landing pages) to the campaign.
Click Add [asset/content] to add a specific type of asset or content to the campaign. For example, to add a blog post to the campaign, click Add blog posts.
- In the dialog box, use the search bar to search for assets or content. Select the checkbox next to an asset or piece of content to add it to the campaign. When you're done, click Save.
Please note: adding assets or content that are already associated with another campaign to a new campaign will remove them from their current campaigns. Only workflows can be associated with multiple campaigns.
Moving forward, you can also associate existing and new assets or content with the campaign from their respective tools. Learn how to analyze the performance of your HubSpot campaigns.