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Set up your blog subscription features in HubSpot

Last updated: August 8, 2018

Applies to:

Marketing Hub: Basic, Pro, Enterprise

Setting up your blog subscription options in HubSpot lets your readers opt into instant, daily, weekly, or monthly notifications about your new blog posts.  Your subscribers can also follow you on social media, which will allow them to see when you auto-publish your blog posts to Twitter and Facebook.

Complete the following steps to set up your blog subscription options in HubSpot:

Set up your blog subscription form

Enable your blog subscription settings

Publish your blog subscription notification emails

Set up your blog subscription form

Your HubSpot blog subscription forms are created automatically when you create a new blog in HubSpot. Follow the steps below to set up your default HubSpot blog subscription form. If you want your subscribers to opt in to your blog notifications through another HubSpot form, be sure to add the blog subscription checkbox field to your form.
  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Click the name of your blog's form to edit it.
  • Once you're in the form, click the Notification Frequency field on the right.
  • In the Field options section of the left sidebar menu, click Add options to add subscription options to the form field. Hover over any existing options you wish to delete and click Remove

add-options-remove

  • When finished, click Publish in the upper right-hand corner.

Enable your blog subscription settings

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing Blog.
  • Use the Select a blog to modify dropdown menu to select which blog you're setting up. If you only have one blog, you'll only see one option in the drop-down menu.
HubSpot Help article screenshot
  • Click the Subscriptions tab. Here, you can choose the number of posts to display in your RSS feed, to show summaries in RSS or email subscription updates, and manage your blog subscriber notification email frequencies.
  • Click the Enable blog subscriber notification emails toggle on to enable your blog subscription email notifications.

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  • Click the toggle on for each Frequency you are including for your subscribers.

Please note: these notification frequency options should match the field values you set up in your blog subscription form 

    1. Instant notifications: subscribers receive an email of your latest post as soon as you publish it. There is a 15-minute "grace period" prior to notifications actually being sent, so if you decide to unpublish a post during this period, the notification emails will not be sent.
    2. Daily notifications: subscribers receive a daily digest of your blog posts. You control the maximum number of posts per digest and the time of day it will go out. The email will include any new posts since the last notification email, up to the maximum number set.
    3. Weekly notifications: subscribers receive a weekly digest of your blog posts. You control the maximum number of posts per digest and the day and time it goes out. The email will include any new posts since the last notification email, up to the maximum number set.
    4. Monthly notifications: subscribers receive a monthly digest of your blog posts. You control the maximum number of posts per digest and the day and time it goes out. The email will include any new posts since the last notification email, up to the maximum number set.

Please note: If you publish a blog post when the notifications settings are turned off, HubSpot will send the notification email when the settings are turned back on within the time frame when that email would be sent out. When Instant blog notifications are enabled, an email will be sent out for any blog posts published within the past 12 hours. Unpublishing and republishing a blog post won't resend the HubSpot instant blog notification email.

 Once you've chosen your email notification subscription types, configure the settings for your RSS feed:

  • Number of posts in RSS feed - enter the number of posts you want to show in your RSS feed. Each RSS email will only include new posts since the prior send of the email, up to the maximum number you've chosen. 
  • Show summaries in RSS - click the checkboxes to show blog summaries in your RSS feed.
  • Show summaries in emails - click the checkboxes to show blog summaries in your RSS emails.

settings-rss-feed

Set up and publish your blog notification emails

Please note: you'll need to configure and publish each notification email before your settings can be saved.

Get started by clicking on the Edit links for one of the notification emails you turned on. 

blog-subscription-settings-emails

In the email editor, click Edit detailsChoose a new From name and email address from the dropdown menus.

By default, the blog notification email will be set up to Use latest blog entry headline as email subject. If this checkbox is unchecked, you can compose your own custom email subject line.
If the Show summaries in Emails setting is selected in your blog's subscriptions settings, the main body of the email will pull in the body of your post up to the Read More tag. 

Click the main body of your email to edit the options for the blog content module. Click one of the Post display options layouts to choose the appearance you want for your RSS email. You can customize the layout and style of your blog feed in the Item layout/style sidebar editor. You'll see auto-populated RSS tokens here that you can move around, adjust font size, etc.

blog-subscription-email-body

Click Advanced settings to edit your author line text. You can also set the max width for your featured image to match the width of your email content module, or set a custom max width in pixels. Click Save and go to module list to save your changes to the main email body.

blog-email-advanced-settings

When you finish editing your email, navigate to the Schedule tab and click Publish or Update in the upper right corner.

After you've finished publishing each blog notification email you'd like to send, you can Save your blog subscription settings.

Please note: your blog subscription emails count towards your email send limit.

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