Last updated: September 28, 2021
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After you've published and sent a marketing email, you can review its deliverability details and metrics, or compare its engagement with another email you've sent.
Please note: because of changes related to Apple's recently announced iOS 15 privacy features, your marketing email opens may appear higher than usual. Learn more about how to navigate these changes in HubSpot.
If you've installed the slack integration, you can also share the email with the rest of your team through Slack.
To view the details of an email you've published:
The Performance tab summarizes how your recipients engaged with your email. If you have HubSpot's integration with Shopify enabled, you can also analyze influenced revenue from abandoned cart emails associated with the integration.
All accounts include the following email performance data:
Marketing Hub Starter, Basic (Legacy), Professional, and Enterprise accounts include additional email performance data:
The Recipients tab provides a granular view of your email's deliverability and engagement with each contact. Click the Recipients tab, or click any blue metrics on the Performance tab to navigate to see all recipients included in that metric.
Use the left sidebar menu to filter recipients based on their engagement with the email. Then click the expand icon > next to a specific contact to see detailed information about the engagement:
To review the deliverability and engagement data between various published emails, you can compare up to ten emails side-by-side:
If you've installed the Slack integration, you can share the email with the rest of your team:
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