Last updated: August 1, 2023
Using marketing goals, you can set, track and manage goals for your ad campaigns in HubSpot. For example, you can track ad costs for each contact in a specified lifecycle stage.
To create a marketing goal you must:
You can create goals to track your ad's performance from either the Ads tool or the Goals tool.
Click the Duration dropdown menu and select weekly, monthly, quarterly, yearly, or custom.
When using weekly, monthly, quarterly, or yearly, to align the goal's duration with your account's fiscal year, select the Align with your fiscal year settings? checkbox.
To apply the same campaign or target value for each duration:
Select the checkbox next to the ad campaign.
At the top of the table, click Apply targets.
In the dialog box, enter the target value.
After creating your ad goals, you can review the performance of your ad goals directly from the ads tool or from the reporting tool.
Please note: goal progress will update every 24 hours. While the goal is ongoing, changes will be reflected in the next goal progress update. Changes made to a deal after a goal is due will not update the goal's progress.