Auto-populate form fields with a query string

You can auto-populate form fields on a page by adding query strings to the page URL before sending it to your contacts. Fields will populate based on the query string added. This also works for hidden form fields.

Please note: it is not possible to use query strings to auto-populate dependent form fields. HubSpot also can't trigger dependent fields based on multiple values within query strings. 

To create a URL with a query string, you’ll first need to copy the internal property name of any fields you want to pre-populate, then add them to the end of your page URL.

Copy the property's internal name

To find a property's internal name:

• In your HubSpot account, click the settings settings icon in the main navigation bar.
• In the left sidebar menu, navigate to Properties.
• Click the name of a property to pre-populate values for in your form.
• Copy the Internal name of the property.

• Repeat this for any other properties you want to pre-populate values for in your form.

Create static query strings with pre-defined values

After copying the internal property names, set up the page URL that you'll send to your contacts. 

• In your browser, navigate to the page your form is on and copy the URL.
• Add a question mark (?) to the end of the page URL.
• Add the internal name of the property, followed by an equal sign and the value to auto-populate in the field. Take note of the rules for adding values, depending on the field type of the property:
  • Single checkbox: query strings must contain either a true or false value, not yes or no.
  • Date picker: query strings must contain a date value in a YYYY-MM-DD format.
  • Multiple checkboxes: query string values must match the property's value options exactly, with a semi-colon separating multiple values.
  • Radio select/Dropdown select: query string values must match the property's value options exactly.
• For all field types, separate spaces in a property value with %20. 
• Separate multiple properties with an ampersand (&).

After creating the URL with static query strings, you can use it as a link in your content such as emails and pages. A contact that clicks the link will see the form on the page auto-populated with the pre-defined value(s) in the query string. Here's an example and breakdown of a URL with properly formatted static query strings:

http://www.domain.com/marketing-offer?firstname=John&lastname=Smith&email=jsmith@email.com
&favorite_season=Winter%20Season&favorite_fast_food=Burger;Taco&number_property=7
&will_you_come_to_the_party=Maybe&do_you_like_parties=true&date_of_party=2018-10-24

• Beginning of query string and single line text field: ?firstname=John
• Single-line text field: &lastname=Smith
• Single-line text field: &email=jsmith@email.com
• Dropdown select field: &favorite_season=Winter%20Season
• Multiple checkboxes field: &favorite_fast_food=Burger;Tacos
• Number field: &favorite_number=7
• Radio select field: &will_you_come_to_the_party=Maybe
• Single checkbox field: &do_you_like_parties=true
• Date picker field: &date_of_party=2018-10-2

Create dynamic query strings with personalization tokens (Marketing Hub Professional and Enterprise, Legacy Marketing Hub Basic only)

You can use personalization tokens to create dynamic query strings that will auto-populate form fields based on known contact properties.

• In your HubSpot account, navigate to Marketing > Email.
• Click Create email or the name of a draft email.
• In the rich text toolbar, click the personalization token icon contacts.

• In the dialog box, select a personalization token to auto-populate in your form. Continue adding additional personalization tokens as needed.

• The personalization tokens will now appear in the email body. In the rich text toolbar, click the source code icon codef to view the HTML of your email.

• In the source code, you'll see the raw code for each personalization token added to the email body. Each token will be enclosed with double brackets {{ }}. Highlight a token (e.g., {{ contact.firstname }}), then right-click and select Copy. 
• Repeat this for any personalization tokens you want to pre-populate in your form.
• At the bottom of the dialog box, click Cancel and close to exit the source code.

• In your browser, navigate to the page your form is on and copy the URL.

  • Add a question mark (?) to the end of the page URL.
  • Add the internal name of the property, followed by an equal sign and the personalization token. Ensure all spaces are removed from the token (e.g., {{contact.firstname}} ).
  • Separate multiple properties with an ampersand (&).

Here's an example of a URL with properly formatted dynamic query strings:

http://www.domain.com/marketing-offer?firstname={{contact.firstname}}&lastname={{contact.lastname}}&email={{contact.email}}

After creating the URL with dynamic query strings, you can use it as a link in your HubSpot content such as emails and pages, or an external page with your HubSpot tracking code. A contact that clicks the link will see the form on the page auto-populated with their information if they have known values for the fields in the query string.

Please note: smart content should not be used on a thank you page. When a visitor submits a form and is redirected to a thank you page, there isn't enough time for HubSpot to determine if the contact meets the smart content rules on the thank you page.