Create default values for your personalization tokens
Ultima atualização: Agosto 24, 2021
Personalized content attracts your viewer's attention, and improves engagement with your content. Personalization tokens render property values based on your tracked contacts' associated CRM records. If someone viewing your content doesn't have a value for the property you're using to personalize your content, the default value will be shown instead.
When inserting a personalization token, you can set a default value directly within the content editor. You can also apply the global default value set for the personalization token, which is managed within your account settings.
How to use local default values for personalization
Each personalization token within a rich text module can have a unique default value. This is useful if you have variations of your content in different languages, or if you’re using the same personalization token more than once within the same content.
-
Navigate to your content:
- Website Pages: Na sua conta da HubSpot, navegue até Marketing > Site > Páginas do site.
- Landing Pages: Na sua conta da HubSpot, navegue até Marketing > Landing Pages.
-
- Email: Na sua conta da HubSpot, navegue até Marketing > Email.
- Locate the specific email or page you're looking to edit. Hover over the name of the page or email and click Edit. If you're creating a new piece of content, click Create in the top right corner.
- Within the content editor, click on the rich text module where you want to add personalization.
- In the upper right corner of the rich text toolbar, click Personalize.
- Click the Token dropdown menu, then type in the search bar to look up the property you want to use to personalize your content. Click the property to select it as your personalization token.
- Enter a default value, which will appear for any visitors who don't have a value for the property you've selected. If you've set global default values for any personalization tokens that you want to apply to this content, select the Use this property's global default value checkbox.
- Click Insert.
How to use global default values for personalization
You can set global default values for personalization tokens used in your landing pages, website, pages, and marketing emails within your account settings.
Landing pages or website pages
To set the default values for personalization tokens used on your pages:- Na sua conta da HubSpot, clique no settings ícone de configurações na barra de navegação principal.
- In the left sidebar menu, navigate to Website > Pages.
- Click the Personalization tab.
- Click Edit defaults to edit either Contact property defaults or Company property defaults.
- In the dialogue box that appears, use the search bar to select a property, then enter a default value.
- Click Save.
Marketing emails
To set the default values for personalization tokens used in your marketing emails:
- Na sua conta da HubSpot, clique no settings ícone de configurações na barra de navegação principal.
- In the left sidebar menu, click Marketing > Email.
- On the Configuration tab, scroll down to the Default values for email personalization section and click Edit defaults to edit either Contact property defaults or Company property defaults.
- In the dialogue box that appears, use the search bar to select a property, then enter a default value.
- Click Save.
Thank you for your feedback, it means a lot to us.
Conteúdo relacionado
-
Adicionar código ao HTML do cabeçalho ou rodapé do conteúdo da HubSpot
No editor de conteúdo, você pode adicionar snippets de código ao HTML do cabeçalho ou rodapé para uma página...
Central de conhecimento -
Adicionar o código do Google Tag Manager ao conteúdo do HubSpot
Você pode integrar o Google Tag Manager com o HubSpot para rastrear suas páginas de destino hospedadas no...
Central de conhecimento -
Criar e personalizar páginas
No HubSpot, você pode criar sites e landing pages para seu site. Você pode personalizar o conteúdo e as...
Central de conhecimento