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Create new contacts from social interactions

Last updated: May 12, 2025

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise

Create contacts directly from social interactions when monitoring your social inbox. When creating a contact from a social interaction, you can add details such as the contact’s name, job title, and more. Learn more about monitoring your social inbox

In addition, the social profile used to create this contact will be automatically attached to the record. All social interactions, including timestamps and message content, will be logged to the contact’s activity timeline. The contact's original source drill down 1 property will also be set to SOCIAL.

To create a new contact from a social interaction:

  • In your HubSpot account, navigate to Marketing > Social.
  • At the top, click the Reply tab. You can create contacts from any social interaction. 
  • From any social interaction, click Actions and select Create contact
     

Create contact from social monitoring

  • In the dialog box, set up your contact record: 
    • First name: enter a first name for the contact record. 
    • Last name: enter a last name for the contact record. 
    • Set this contact as a marketing contact: set the contact as marketing. Learn more about marketing contacts
  • At the bottom, click Create contact
     

Create contacts from social interaction dialog box
 

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