Navigate to your website pages
In your HubSpot Marketing Hub Basic, Professional, Enterprise account, navigate to Content > Website Pages.
Analyze a specific website page
To analyze a specific website page, click on the name of the website page.
You'll be taken to the performance tab by default. This section shows you detailed metrics about your website, such as views, form submissions and new contacts or customers. You can specify a date range using the
There is also more detailed information about how visitors are interacting with your
Just below these metrics is a graph plotting one metric over time by source. Use the
Each source is labeled at the top of the graph with a corresponding color bubble. This represents how the viewer came to your site originally. You can learn more about what each source type represents in this guide to analyzing sources data.
The sources data is also listed in a chart below this graph. Click on any of the sources listed in the Source column to drill down into more specific sources data. You can use the color checkboxes on the left side of this chart to add or remove sources from the data plotted in the graph above.
To view sources data for different metrics, or to change the available metrics in the chart above, click Switch columns in the upper-right corner.
Use the checkboxes on the left to select additional metrics. Up to seven metrics can be selected at any given time. You can click the X next to any metric in the Selected Columns on the right to remove a selected metric. You can also click any selected metric and drag it to reorder your columns. Once you've made your selections, click Save.
The columns you've selected here will be reflected in your sources data as well as the
Click the Optimization tab to learn how to further optimize your current website page.
On the left-hand side of this area are a set of links to show you how you can optimize different aspects of your page. You're first taken to the On Page SEO section which will give suggestions for improving meta description, your page title, internal links, and more.
Click on Ranked Keywords to see how many keywords from your keywords tool are ranking within the top 100 Search Engine results for this page.
Click on Inbound Links to see how many external URLs are being linked to your landing page.
Click on CTAs to see a list of Calls-to-Action that appear on your page and performance data for each.
Click on Internal Links to see how many of your own URLs are being linked to this landing page.
If you are not seeing any data within the sections on the Optimization tab, click the Check this page for SEO errors button in the On Page SEO section.