How to set up your social media tools in HubSpot

Last Updated: July 16, 2014

Instructions

Follow these steps to integrate your social media accounts with your HubSpot account.

1. Navigate to Social Media Settings

Go to Social > Social Settings.

2. Add accounts

You can add accounts from:

  • Twitter
  • Facebook
  • Linkedin
  • Google+
  • YouTube
  • Pinterest
  • Xing
  • Blogging platform with RSS feeds

 

2. Add accounts

Before clicking any of the Add account buttons, first make sure you're logged into the Facebook, Twitter, and Linkedin accounts you're about to integrate with your HubSpot.

 

We must connect with your personal Facebook profile in order to detect which business pages you're an administrator of. Once you connect with your personal profile, you will be able to enable social media integration options with your connected business pages. We will not enable any integrations with your personal profile without you specifically opting in.

How to add a Twitter account

Click the Add Twitter account button.

How to add a Twitter account

Click the Authorize on Twitter button.

Click the Authorize App button.

You'll then see a confirmation message for the Twitter account you just added.

How to add a Facebook account

Click on the Add Facebook account button.

How to add a Facebook account

Click the Authorize on Facebook button.

You'll then see a confirmation message that you successfully added a Facebook account.

How to Add a LinkedIn account

Click on the Add Linkedin account button.

How to Add a LinkedIn account

Click on the Authorize on Linkedin button.

Click on the Allow access button.

You will then see a confirmation message that the Linkedin account was added.

How to add a Google+ account

Click the Add Google+ account button.

How to add a Google+ account

Enter your Google+ page's URL. You can find your Google+ page's URL by visiting your profile in your browser and copying the URL. Click the Submit button once you've entered your URL.

You'll then see your Google+ page URL in the Google+ account section.

How to add a YouTube account

Click the Add YouTube account button.

How to add a YouTube account

Enter your YouTube page's URL into the input and then click the Submit button.

You will see your YouTube page's URL saved in the YouTube section of Social Settings.

How to Add a Pinterest account

Click the Add Pinterest account button.

How to Add a Pinterest account

Enter your Pinterest profile's URL into the input and then click the Submit button.

You will see your Pinterest profile URL saved in the Pinterest account section of Social Settings.

How to add a Xing account

Click on the Add Xing account button.

How to add a Xing account

Click the Authorize on Xing button.

Enter your Xing credentials and click the Log In button.

Click the Allow button.

You will see a confirmation message at the top of the Social Settings page.

How to add a Blog account

Click on the Add Blog account button.

How to add a Blog account

You can then choose one of your existing HubSpot COS blogs or type in your blog's RSS feed URL. Once you've selected your option, click the Submit button.

You will see that the RSS feed URL for the blog is displayed in the Blog account section of Social Settings.

4. Configure the options for your connected accounts

Once your account is connected, you'll have the option to establish the types of connections you want between HubSpot and your pages. To enable these actions, simply check off the action under each profile. For example, you might not want HubSpot to interact with your personal Facebook page at all, but you do want to use your business page. In that case, you'd simply uncheck all items under your personal page, and check all items under your business page.

The options available for a Social Media account will vary based upon what that platform's API allows for. For example, at this time, LinkedIn autopost is only available for personal and company pages.

Monitoring

Click on the Enable button to use the Social Media Monitoring tool to keep track of your prospects, leads, and customers on Twitter.

Monitoring

You'll see a confirmation message and a notification that four streams have been created by default in Social Media Monitoring. You can click on Return to settings to close the confirmation message.

Now you'll see a Disable button instead of the Enable button. If you should want to turn off Social Media Monitoring at a later point, just click the Disable button.  

Follow Me

You can insert a Follow Me module into HubSpot pages and embed it on non-HubSpot pages. It includes icons for your different social network pages so that those who view your pages can click on them and be linked right to them.

Follow Me

To display an icon for a connected account in the Follow Me module, check the Follow Me option next to an account.

If you are interested in customizing the social media icons that are in the Follow Me module, check out this article to learn how.

If you add the Follow Me code to a page, but you have not selected any social media accounts to display in Follow Me, the module will simply be invisible to your visitors.

Reach

You can track the growth of your audience over time by enabling the Reach option.

Reach

Just check the Reach option next to any account to start tracking it.

Auto-Post

You can configure your connected social media accounts to automatically post a link to a blog article when it is published. Go to Content > Blog and then click on Manage Blog Settings. Choose the blog that you would like to modify, and then under the General Blog Options, check the box next to "Enable social media auto-publishing".

Auto-Post

Then go to Social > Social Settings and check the Auto-Post option next to the social media accounts for which you want to enable auto-posting.

If you're waiting for your website to be migrated, wait until the migration is complete to turn this option on. Otherwise you might accidentally post test blog posts by HubSpot's migration team!

Bit.ly Integration

Connecting your Bitly account to your HubSpot lets you use a custom short domain when shortening links in the social media tool or building tracking URLs in the Tracking URL Builder. Click here to learn how to integrate Bitly with HubSpot.

Next Article: How to connect your Bit.ly account with HubSpot