Can't connect Instagram Business Account to HubSpot
Last updated: March 28, 2025
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If your Instagram account isn't showing up when you try to connect it to HubSpot's social tool, it's likely due to how your Instagram account is associated with your Facebook business page. Verify your Instagram account has been set up as a business account, then follow the troubleshooting steps below.
Check your Instagram account's settings
To connect an Instagram business account to HubSpot, it must be linked to a Facebook page. Verify this connection in your Instagram account's Sharing to Other Apps settings.
On your mobile device, open the Instagram app and check your account settings:- Navigate to your business profile, then tap Edit Profile.
- Scroll down and confirm that your Facebook page is listed.
- If you don't see your page, follow these instructions on the Instagram Help Center to connect your page.
- Revisit your Facebook page’s Instagram settings and ensure that the correct Instagram Business account is connected.
Please note: this must be verified from your Instagram app and cannot be verified from Facebook.
Check your HubSpot app permissions
You will also need to verify HubSpot's app permissions on the linked Facebook page. If you're unable to connect your Facebook page, learn how to troubleshoot connecting your Facebook page to HubSpot.
- Navigate to Facebook and sign into an account that you've connected to HubSpot.
- Navigate to the business integration settings for your Facebook user:
- In the upper right, click your profile picture. Then, click Settings & privacy > Settings.
- In the left sidebar, search for and select Business Integrations.
- In the Active tab, locate HubSpot then click View and Edit.
- Confirm that all app permission switches are toggled on. If you authorized specific pages when you first connected your account to the HubSpot social tool, ensure that each page is listed beneath each app permission. This ensures all necessary permissions are given to HubSpot to publish to Instagram.
Reset your Instagram account and Facebook page connection
If you're still unable to connect to your Instagram account, you can disconnect then reconnect the link between your Instagram account and Facebook page. Then, try connecting your Instagram account to HubSpot again.
- On your desktop, log in to your Facebook account and disconnect the associated Instagram Account:
- In the right sidebar menu, click the page that you want to connect to the HubSpot social tool.
- In the upper right, click your profile picture. Then, click Settings & privacy > Settings.
- In the Permissions section, click Linked accounts.
- In the right panel, click Instagram.
- Click Disconnect Account.
- Follow the steps to link your Instagram business account to your Facebook page.
- Once the accounts have been linked, verify the connection in the your Instagram account's Sharing to Other Apps settings then follow the steps to connect your Facebook and Instagram accounts to HubSpot.
- If your Instagram business account still isn't showing up when you try to connect it, contact HubSpot Support.