- Knowledge Base
- Marketing
- Social
- Instagram account not connecting to HubSpot
Instagram account not connecting to HubSpot
Last updated: June 24, 2026
Available with any of the following subscriptions, except where noted:
-
Marketing Hub Professional, Enterprise
To connect an Instagram account to HubSpot, the account must be a professional Instagram account linked to a Facebook page that you manage. If you’re unable to connect the Instagram account to HubSpot, it’s usually due to a disconnected Facebook Page, an Instagram account type, or missing user access.
This article covers common reasons an Instagram account won’t connect and how to resolve each issue.
Confirm the Instagram account type
Only professional Instagram accounts can be connected to HubSpot. This includes both Business and Creator accounts.
- On your mobile device, open the Instagram app.
- Navigate to your profile, then tap the menu icon.
- Tap Account type and tools.
- In the Account type section, confirm that your account is set to Professional.
If you have a personal account, learn how to set up a professional Instagram account.
Check the Facebook page connection
A professional Instagram account must be linked to a Facebook Page before it can be connected to HubSpot.
- On your mobile device, open the Instagram app.
- Navigate to your profile, then tap Edit profile.
- Under Profile information, confirm that your Facebook page is listed.
If your Facebook page isn't connected:
-
Learn how to connect your professional Instagram account to a Facebook page.
- Revisit your Facebook page’s Instagram settings and ensure that the correct Instagram account is connected.
Manage user access
- Navigate to your Meta Business Settings.
- In the left sidebar menu, click Settings.
- In the left panel menu, click Business assets.
- In your list of assets, click the name of your Instagram account.
- In the right pane, click People.
- Locate or search for the user that you want to edit access for, and click Manage.
- In the dialog box, under the Full control (business tools and Facebook) section, turn on the Everything toggle. Or, if the user doesn't have full control, under the Partial access (business tools only) section, turn on all toggles.
Verify HubSpot integration permissions
You'll also need to verify HubSpot's app permissions on the linked Facebook page. If you're unable to connect your Facebook page, learn how to troubleshoot connecting your Facebook page to HubSpot.
- Navigate to the business integration settings for your Facebook user.
- In the upper right, click your profile picture. Then, click Settings & privacy > Settings.
- In the left sidebar, under Your activity, click Security and Login. Then, click Business Integrations.
- In the Active tab, next to the HubSpot integration, click View and edit.
- Confirm that all app permission switches are toggled on. If you authorized specific pages when you first connected your account to the HubSpot social tool, ensure that each page is listed beneath each app permission. This ensures all necessary permissions are given to HubSpot to publish to Instagram.
Reset the Instagram account and Facebook page connection
If you're still unable to connect to your Instagram account, you can disconnect then reconnect the link between your Instagram account and Facebook page. Then, try connecting your Instagram account to HubSpot again.
- To disconnect the link between your Instagram account and Facebook page:
- On your desktop, log in to the Facebook account that is connected to HubSpot.
-
- In the upper right, click your profile picture. Then, click Settings & privacy > Settings.
- In the left panel menu, under Permissions, click Linked accounts.
- In your list of Linked accounts, click Instagram.
- In the upper right, click Disconnect Account.
- To reconnect the link between your Instagram account and Facebook page, follow the steps to link your Instagram professional account to your Facebook page.
- Once the accounts have been linked, verify the connection in the your Instagram account's Sharing to Other Apps settings then follow the steps to connect your Facebook and Instagram accounts to HubSpot.
- If your Instagram professional account still isn't showing up when you try to connect it, contact HubSpot Support.