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Can't connect Instagram Business Account to HubSpot

Last updated: May 22, 2023

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If your Instagram account isn't showing up when you try to connect it to HubSpot's social tool, it's likely due to how your Instagram account is associated with your Facebook business page. Verify your Instagram account has been set up as a business account, then follow the troubleshooting steps below.

Check your Instagram account's settings 

To connect an Instagram business account to HubSpot, it must be linked to a Facebook page. Verify this connection in your Instagram account's Sharing to Other Apps settings. 

On your mobile device, open the Instagram app and check your account settings:
  • Navigate to your profile, then tap listView in the top-right.
  • Tap Settings, then tap Account.
  • Tap Sharing to Other Apps.
  • Confirm that your Facebook page is listed next to socialBlockFacebook Facebook at the top of the screen.

Please note: this must be verified from your Instagram app and cannot be verified from Facebook. 

Check your HubSpot app permissions 

You will also need to verify HubSpot's app permissions on the linked Facebook page. If you're unable to connect your Facebook page, learn how to troubleshoot connecting your Facebook page to HubSpot.

  • Navigate to Facebook and sign into an account that you've connected to HubSpot.
  • Navigate to the business integration settings for your Facebook user:
    • In the upper right, click your profile picture. Then, click Settings & privacy > Settings.
    • In the left sidebar, click Security and Login. Then, click Business Integrations.
  • Under Active Business Integrations, locate HubSpot then click View and Edit.
  • Confirm that all app permission switches are toggled on. If you authorized specific pages when you first connected your account to the HubSpot social tool, ensure that each page is listed beneath each app permission. This ensures all necessary permissions are given to HubSpot to publish to Instagram. 



Reset your Instagram account and Facebook page connection

If you're still unable to connect to your Instagram account, you can disconnect then reconnect the link between your Instagram account and Facebook page. Then, try connecting your Instagram account to HubSpot again. 

  • On your desktop, log in to your Facebook account and disconnect the associated Instagram Account:
    • In the right sidebar menu, click the page that you want to connect to the HubSpot social tool.
    • In the top right, click Manage. You may need to switch to your page profile to view this option. 
    • In the left sidebar menu, scroll down and click Linked accounts.
    • In the Linked accounts left sidebar menu, scroll down and click Instagram.
    • In the right panel, click Disconnect account.

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