Facebook lead ads | Frequently Asked Questions

Find answers and general information quickly about Facebook lead ads in HubSpot's ads tool. If you have questions about Google Ads or the general ads tool in HubSpot, refer to this article: Ads | Frequently Asked Questions.

General

How do I test my Facebook ad?

Test your Facebook ads with Facebook's Testing Tool. To access the tool, you must be logged into your Facebook account.

Any test leads created in the testing tool will have an Original Traffic Source drill-down 2 value of Facebook organic lead in HubSpot.

Do I need a privacy policy for my Facebook lead ads?

While HubSpot cannot provide any direct legal advice, it's usually recommended to have a privacy policy.

Can I get notification emails when someone submits my Facebook lead ad?

Yes. If you're creating a new lead generation ad campaign in HubSpot:

• At the top, click the Automation tab.
• Click to expand the Basic automation section.
• Click the Send new contact notification to dropdown menu, then select a user or enter a new email address to receive notifications when a new contact converts on your lead ad.
  
  

If you have access to the workflows tool, you can also create a workflow to configure additional follow-up actions by clicking Create workflow under Advanced automation.

To configure new contact notifications for an existing lead ad campaign, you can edit the ad and update the notification settings under Automate. 

Please note: this option can be used if the lead ad was created in Facebook or HubSpot, but is not available for dynamic Facebook lead ads.

Syncing Facebook leads

What permissions are needed to sync Facebook leads to HubSpot?

To sync Facebook leads to HubSpot, the user connecting the Facebook and HubSpot accounts requires at least the following:

• Ads Publish permissions in HubSpot.
• Admin access in the Facebook Ads account.
• Admin access in the Facebook business page(s).
• Lead Access in the Facebook business page(s).

Learn more about the permissions required to connect a Facebook Ads account to HubSpot.

How do I sync existing Facebook lead ads to HubSpot?

After connecting your Facebook Ads account to HubSpot, your existing lead ads in Facebook will automatically appear on your ads dashboard.

Any leads that have been created from these ads in the last 90 days will be created as contacts in your HubSpot portal. These existing leads will not be reflected in the New contacts metric in the Influenced first form submission attribution report due to the delay between the contact's lead ad form submission and their creation in HubSpot.

Learn how to manage Facebook pages syncing leads to HubSpot.

How do I sync Facebook lead ad forms to HubSpot?

After connecting your Facebook Ads account to HubSpot, all active lead ad forms associated with Facebook business pages enabled for syncing will be automatically created in your HubSpot account. You can remove Facebook lead ad forms from HubSpot by archiving the form in your Facebook business page.

Please note: lead ad forms that were synced to HubSpot do not appear in the forms tool.

Will custom fields on Facebook lead ads sync to HubSpot?

Yes. Custom fields included on your Facebook lead ads will be automatically created in HubSpot as single-line text properties in the Lead Ad Properties property group. Learn more about HubSpot to Facebook lead ads field mappings.

Will the consent field on my Facebook lead ad sync to HubSpot?

Yes. If you add a consent field to your lead ad in Facebook, it will sync to HubSpot. This field will start syncing for all Facebook lead ads in your HubSpot ads tool.

Managing contacts from Facebook lead ads

How do I segment contacts from Facebook lead ad conversions?

Facebook lead ad conversions will sync to HubSpot as form submissions. This form will be automatically created in your HubSpot account.

All active forms for a Facebook business page are also automatically created in HubSpot after you enable lead syncing for the page. The corresponding form submission can be used to segment contacts in filters, lists, and workflows.

Please note: Facebook lead ad forms automatically created in HubSpot do not appear in the forms tool.

Why does my contact have an Original Traffic Source drill-down 2 value of Facebook organic lead?

If someone shares or comments on your Facebook lead ad, contacts that aren’t in your targeting parameters may see your lead ad. If these organic leads submit your lead ad, you won’t have to pay for them, and they'll have an Original Traffic Source drill-down 2 value of Facebook organic lead in HubSpot.

If you test your Facebook lead ad with Facebook's Testing Tool, any test leads created will also have an Original Traffic Source drill-down 2 value of Facebook organic lead in HubSpot.