Yes, you can map custom fields from lead ads by following the instructions here.
How can I sync my existing lead ads campaigns?
HubSpot will automatically pull in any new leads for active lead ads campaigns when you connect your ads account in Ads Settings (navigate to Ads and click Settings).
Will changes I make to my campaign in Facebook sync to HubSpot?
Yes, HubSpot passes all information from ads you created from within HubSpot. If you use Facebook to add another ad to a campaign you created via HubSpot, it will only appear in Facebook.
How can I test my lead ad?
You can test your lead ads here. Any test leads will appear as facebook organic leads in the sources report.
Why does my lead appear in Sources as Paid Social > Facebook > facebook organic lead?
If someone shares or comments on your lead ads, users that aren’t in your targeting parameters may see your ad. If those "organic" users submit your lead ad, you won’t have to pay for them and we’ll bucket them as organic leads in the sources report.
Can I integrate my Facebook pixel using HubSpot?
Yes! You can add your Facebook website pixel everywhere your HubSpot tracking code is to build a website retargeting audience. Please note that this is not the same as conversion tracking pixel installation. You will still need to add custom conversion pixels to your thank you pages.
Does HubSpot charge anything for the lead ads integration?
No, the lead ads integration is completely free. You still have to pay Facebook for the ads you run, but HubSpot does not charge anything on top of that.
Do I need the Ads add-on to access the lead ads?
No, the lead ads tool is available to all Marketing users.
Can I edit a lead ad created by another user in my account?
Yes, you can edit ads created by other users as long as you have access to the Facebook ad account and Facebook page used to create the ad.
How do I pay for my lead ads?
If you haven’t set up a Facebook Ad Account, you’ll be prompted to add your payment information in the Facebook ad creation window. Your payment method will then be added to Facebook and will be accessible in the Ads Manager.
Why can’t I select some of my Facebook pages?
If you aren't able to select some of your Facebook pages, ensure you're using the right Facebook account and make sure you're a page admin for the page you're trying to use.