Lead ads | Frequently Asked Questions

Last updated: December 4, 2018

Find answers and general information quickly about Facebook lead ads in HubSpot's ads tool. If you have questions about Google Ads or the general ads tool in HubSpot, refer to this article: Ads | Frequently Asked Questions.





Does HubSpot charge for the lead ads integration?

No. The lead ads integration with HubSpot is free. You pay Facebook for the lead ads you run, but HubSpot does not charge anything on top of that.

How do I test my lead ad?

You can test your lead ads with Facebook's Testing Tool. Any test leads created in the testing tool will have an Original source data 2 value of Facebook organic lead in HubSpot.

How do I pay for my lead ads in HubSpot?

If you haven’t set up a Facebook Ads account, you’ll be prompted to add your payment information when you create a lead ad. Your payment method will be added to Facebook and be accessible in your Facebook Ads Manager.

Do I need a privacy policy for my lead ads?

While HubSpot can’t give you any direct legal advice, it's usually recommended to have a privacy policy.


What permissions are needed to sync leads to HubSpot?

To sync leads to HubSpot, the user connecting the Facebook and HubSpot accounts requires at least the following:

  • Ads Publish permissions in HubSpot.
  • Admin access in the Facebook Ads account.
  • Admin access in the Facebook business page(s).
  • Lead Access in the Facebook business page(s). 

Learn more about the permissions required to connect a Facebook Ads account to HubSpot.

How do I sync existing lead ads to HubSpot?

After connecting your Facebook Ads account to HubSpot, your existing lead ads in Facebook will automatically sync to HubSpot and appear on your ads dashboard.

Any leads that have been created from these ads in the last 90 days will be created as contacts in your HubSpot portal. These existing leads will not be reflected in the New contacts metric in the Influenced first form submission attribution report due to the delay between the contact's lead ad form submission and their creation in HubSpot.

By default, lead syncing for all Facebook pages will be turned off when you connect your Facebook Ads account. Learn how to manage Facebook pages syncing leads to HubSpot.

How do I sync lead ad forms to HubSpot?

After connecting your Facebook Ads account to HubSpot, all active lead ad forms associated with Facebook business pages enabled for syncing will be automatically created in your HubSpot account. You can remove lead ad forms from HubSpot by archiving the form in your Facebook business page.

Can I make changes to my lead ad in HubSpot?

Lead ads can only be edited on the platform they were originally created. For example, lead ads originally created in Facebook can only be edited in Facebook, and any changes made to the lead ad will sync back to HubSpot.  

The following lead ad details can be edited in HubSpot: 

  • Creative headline
  • Text
  • Image or video
  • Audience
  • Payment method

The following lead ad details can not be edited in HubSpot:

  • Ad set name 
  • Campaign name and ad name
  • Lifetime budget
  • Schedule start
  • Schedule end
  • Placement 

It is not possible to edit published lead ad forms in Facebook.

Will custom fields on lead ads sync to HubSpot?

Yes. Custom fields included on your lead ads will be automatically created in HubSpot as single-line text properties in the Lead Ad Properties property group. Hidden fields will not be created in HubSpot. Learn more about HubSpot to Facebook lead ads field mappings.

Will the consent field on my lead ad sync to HubSpot?

Yes. If you add a consent field to your lead ad in Facebook, it will sync to HubSpot. This field will start syncing for all lead ads in your HubSpot ads tool.


How do I segment contacts on lead ad conversions?

Facebook lead ad conversions sync to HubSpot as a form submission. This form is automatically created in your HubSpot account, and has the naming convention Facebook Lead Ad: [Name of lead ad]. All active forms for a Facebook business page are also automatically created in HubSpot after you enable lead syncing for the page. The corresponding form submission can be used to segment contacts in filters, lists, and workflows.

Why does my contact have an Original source data 2 value of Facebook organic lead?

If someone shares or comments on your lead ad, contacts that aren’t in your targeting parameters may see your lead ad. If these organic leads submit your lead ad, you won’t have to pay for them, and they'll have an Original source data 2 value of Facebook organic lead in HubSpot.

If you test your lead ad with Facebook's Testing Tool, any test leads created will also have an Original source data 2 value of Facebook organic lead in HubSpot.