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What does the "Cancel winning send" button do in an A/B Test email?

Last updated: November 9, 2016

Available For:

Marketing: Pro, Enterprise
Sales: N/A

Choosing the cancel winning send button will stop an A/B test email from being sent to any additional contacts. 

Follow the instructions to learn how to do this:

  • From your HubSpot Marketing account, navigate to Content > Email > click on the name of your email currently sending.
  • Choose the Cancel winning send button in an A/B test will prevent all remaining selected contacts from being sent either variation of the email.
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It is possible to choose a winner early by canceling the winning send and creating a clone of the variation you want to win. Do the following:

  • In Content > Email > locate the email in question and click on it.
  • Click on Cancel winning send.
  • Go to the All variants dropdown located near the top, ensure you leave it at All. Next, go to the Recipients tab > click on Sent > List Actions > create a new list. Proceed to name the list and create it.
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  • Choose Clone Variant A or Clone Variant B depending on the variation you want the remaining contacts to receive.
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In the Sending tab of the cloned email, select the original list(s) that the A/B test was sent to.
  • In the Sending tab of the cloned email, select the original list(s) that the A/B test was sent to.
  • Select the new list you created from the A/B test email (those who already were sent it) using the Exclude recipients button.

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