Difference between AND vs OR list criteria

Last updated: September 28, 2018

Applies to:

Marketing Hub
Basic, Professional, Enterprise

When creating your lists, you have two types of logic for multiple criteria: AND and OR.

  • Using the AND logic means contacts will need to meet all criteria within that set.
  • Using the OR logic means contacts will need to meet at least one criteria or the other criteria.

Using AND logic in a list

  • In your HubSpot account, navigate to Contacts > Lists.
  • In the upper right, click Create list.
  • Select your first piece of criteria. In the example below, the first criteria is Contact property > State/Region is equal to Massachusetts.
  • To identify contacts that are from the state of Massachusetts AND from the city of Boston, AND logic will be used. Click AND, then add an additional criteria of Contact property > City is equal to Boston.

Please note: if you are using deal property filters or activity filters, the larger of the two AND buttons allows you to segment your contacts by two or more deal or activity properties that are true about any deals or activities the contacts in the list are associated with. The smaller of the two AND buttons segments your contacts by two or more deal properties or activity properties that are true for the same deal or activity. 


Using OR logic in a list

  • To identify contacts that are from the state of Massachusetts OR from the city of Boston, OR logic will be used instead. Click OR, then add an additional criteria of Contact property > City is equal to Boston.
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  • You can use the Test a contact option to see if a specific contact meets your selected criteria before or after saving your list.
  • If you have more than one OR criteria, some contacts may happen to meet multiple OR logic criteria and still be members of the list. Using the OR logic does not require contacts to only meet one criteria or the other; it simply means they must meet at least one or the other.

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