Reports

How are tracking URLs visits bucketed in the Sources Report?

Last updated: June 2, 2016

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The Sources Report analyzes the utm tracking parameters contained in a tracking URL using a series of rules to determine the source of the visit.

Below are the possible buckets that a visit from a tracking URL may be categorized into in the Sources Report (Social MediaPaid SocialEmail MarketingPaid Search, and Other Campaigns) and the rules that will categorize a visit into a specific source. These rules are listed in order of importance; the first rule that is matched will determine the source of a visit.

  1. Social Media: utm_medium = social AND utm_source = the name of a social network.
    Ex. http://offers.hubspot.com/demo?utm_medium=social&utm_source=twitter
  2. Paid Socialutm_medium= paid AND utm_source = the name of a social network OR utm_medium= paid AND referring domain is a social media site OR utm_source or utm_medium = paidsocial.
    Ex. http://offers.hubspot.com/demo?utm_medium=paidsocial&utm_source=facebook
  3. Email Marketing: utm_source, utm_medium, or utm_campaign contains the word 'email'.
    Ex. http://offers.hubspot.com/demo?utm_campaign=demo+offer&utm_source=email
  4. Paid Search: utm_source, utm_medium, or utm_campaign contains the word 'adwords', 'ppc', or 'cpc'.
    Ex. http://offers.hubspot.com/demo?utm_source=ppc
  5. Other Campaigns: utm_source, utm_medium, or utm_campaign is present in the URL and does not contain the word 'email', 'adwords', 'ppc', or 'cpc'.
    Ex. http://offers.hubspot.com/demo?utm_campaign=free+demo+2014&utm_source=webinar+offer

Learn more about how HubSpot categorizes all visits, Contacts, and Customers in the Sources Report.

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