How does the Sources Report decide what is a referral?

Last updated: December 13, 2016

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A
  • A Referral is traffic from a URL that does not contain any UTM tracking parameters and is from a domain that is not a known search engine, social media site, or domain listed under Reports Settings > Domains within HubSpot.
  • Ex. If a visitor clicks on a link from to visit, we would consider this visit a Referral from
  • Learn more about how HubSpot categorizes visits in the Sources Report.