Reports

How does the Sources Report decide what is a referral?

Last updated: December 13, 2016

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  • A Referral is traffic from a URL that does not contain any UTM tracking parameters and is from a domain that is not a known search engine, social media site, or domain listed under Reports Settings > Domains within HubSpot.
  • Ex. If a visitor clicks on a link from cnn.com to visit blog.hubspot.com, we would consider this visit a Referral from cnn.com.
  • Learn more about how HubSpot categorizes visits in the Sources Report.