Why are paid search visits not appearing in the Sources Report?

Last updated: September 16, 2016

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Product: HubSpot Marketing
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In order for a paid search visit to appear under 'Paid Search' in the Sources Report, it must meet one of the following criteria:

  • The destination URL of your paid ad contains tracking parameters that include 'ppc' or 'cpc' or 'adwords'.
    Ex. the paid ad links to the URL, ""
  • The referral URL contains ‘’ and the destination URL contains tracking parameters.
    Ex. the paid ad is on and links to the URL,""
  • Google Adwords auto-tagging is enabled so that the tracking parameter, 'gclid=’, is added to the destination URL.
    Ex. the paid ad URL is in the format, "".