In order for a paid search visit to appear under 'Paid Search' in the Sources Report, it must meet one of the following criteria:
- The destination URL of your paid ad contains tracking parameters that include 'ppc' or 'cpc' or 'adwords'.
Ex. the paid ad links to the URL, "offers.hubspot.com/free-trial/?utm_campaign=free+trial&utm_source=ppc"
- The referral URL contains ‘google.com’ and the destination URL contains tracking parameters.
Ex. the paid ad is on google.com and links to the URL,"offers.hubspot.com/free-trial/?utm_campaign=free+trial"
- Google Adwords auto-tagging is enabled so that the tracking parameter, 'gclid=’, is added to the destination URL.
Ex. the paid ad URL is in the format, "offers.hubspot.com/free-trial?gclid=xyz1234567".