Track multiple domains with HubSpot

Last updated: January 18, 2019

Applies to:

Marketing Hub
Professional, Enterprise
Legacy Marketing Hub Basic

You can set up cross-domain tracking to ensure that the same tracking cookie is used across your tracked domains.

It allows HubSpot to merge the visitor profiles of one person as they visit your multiple domains. Otherwise, each domain will have their own cookie and visitor profile of the same person.

 This merging can take place when one of two things happens:

  1. A visitor submits more than one form with the same email address across multiple domains on which you have your HubSpot tracking code installed.
  2. A visitor clicks a link that takes them between two different domains, each of which have your HubSpot tracking code installed on them. HubSpot attaches parameters to your links from one domain to another (__hsfp, __hssc, and __hstc) to track visitors as they travel between domains. You must have automatic cross-domain link tracking enabled in your account settings for this to work.

Please note: this is only necessary to track traffic between distinct domains (e.g., and This requirement is a result of a privacy limitation of cookies, where cookies are set at the domain level and cannot be carried from one domain to the next. Traffic between subdomains (e.g., to is automatically tracked using cookies. 

If you have multiple HubSpot accounts and would like to track individual subdomains in separate accounts, please contact HubSpot Support to help update your cookie settings.

To set up cross-domain tracking:
  • Install the HubSpot tracking code on all pages of all domains that you want to track.

  • In your HubSpot account, click the settings icon settings in the main navigation bar.

  • In the left sidebar menu, navigate to Reports Tracking Code
  • Click the Advanced Tracking tab.
  • Click + Add domain at the bottom of the Additional site domains table to add new domain(s) to be included as part of your site for cross-domain traffic. account-settings-reports-tracking-code-advanced-tracking-additional-site-domains

Please note: future traffic between domains added in your advanced tracking settings will be considered part of your website and will not appear in your sources report as a referral.

  • In the dialog box, enter a domain, then click Add.
    • If you add a subdomain (e.g.,,, HubSpot will track that specific subdomain.
    • If you add a top level domain (e.g.,, HubSpot track all subdomains (e.g.,, etc.) under the top level domain.
  • Click to toggle the Automatic cross-domain linking switch ON.

  • Click Save
While these steps will allow you to track traffic on any domain, you can only create a custom analytics view to segment your website traffic if the domain is a brand domain in the account. Traffic from domains that are not brand domains will be included in the sources report when filtering by All analytics activities and when viewing the pages report.