Set up blog subscription emails

Set up automated notification emails to send to contacts when new blog posts are published. Blog subscription emails can be sent instantly, daily, weekly, or monthly. This helps keep subscribers engaged with new blog content.

Before you get started

Before you set up blog subscription emails, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Understand limitations & considerations

• Blog subscription emails count toward your email send limit.
• A subscription type for notification emails is created automatically for each new blog.
• Contacts can fill out a blog subscription form to be notified of blog posts at their chosen frequency.
• A subscription form won't appear on a published post unless at least one subscription email for that blog is published.
• Each contact may only be subscribed to one notification frequency for each blog. For example, a contact can receive weekly updates from two different blogs, but can't receive both weekly and monthly updates from the same blog.
• Instant notification emails send 30 minutes after a blog post is published.
• Daily, weekly, and monthly notifications emails send based on the schedule configured in each email.

Customize blog subscription settings

Customize the blog subscription settings to choose which subscription frequencies are available to visitors. You can also customize how summaries appear in RSS feeds or subscription emails.

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Content > Blog.
3. In the Current View section, click the first dropdown menu and select a blog. In accounts with the Brands add-on, this will be the second dropdown menu. 
4. Click the Subscriptions tab.
5. In the Blog subscriber notifications email section, click Create to create a new blog subscription email. Learn more about creating blog subscription emails.
6. To edit an existing blog subscription email, click Edit. Learn more about editing blog subscription emails. 
7. To delete an existing blog subscription email, click Delete.
8. To turn a blog subscription email on or off, toggle the Send on or off. 

7. In the RSS Feed section, customize the RSS feed options:
   • Number of posts in RSS feed: enter the number of posts that'll appear in your RSS feed. Each RSS email will only include new posts since the previous send of the email, up to the selected number. 
   • Show summaries in RSS: select the checkbox to show a preview of your blog post content in your RSS feed.
   • Show summaries in emails: select the checkbox to show a preview of your blog post content in your RSS emails.
8. When finished, click Save in the bottom left.

Create a blog subscription email

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Content > Blog.
3. In the Current View section, click the first dropdown menu and select a blog. In accounts with the Brands add-on, this will be the second dropdown menu. 
4. Click the Subscriptions tab. 
5. In the Blog subscriber notification emails section, click Create for any of the following email frequencies:
   • Instant notifications: subscribers receive an email of the latest post. The email is sent 30 minutes after you publish it. If you don't want the email to send, backdate your blog post to a time before the thirty-minute delay.
   • Daily notifications: subscribers receive a daily email of the blog posts. 
   • Weekly notifications: subscribers receive a weekly email of the blog posts. 
   • Monthly notifications: subscribers receive a monthly email of the blog posts. The email is sent within 31 days of the date you choose in the Select or schedule tab when you set up the monthly email template.
6. Select a template for the blog subscription email notification.
7. Continue to edit your blog subscription email.

Please note: when instant blog subscription emails are turned on, an email will be sent out for any blog posts published within the past 12 hours. Turning on daily, weekly, or monthly blog subscription emails will send an email with any existing blog posts published within that time frame.

Edit and publish blog subscription emails

Edit the main body content, inbox content, and scheduled time of blog subscription notification emails. 

Edit main body content

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar, navigate to Content > Blog.
3. In the Current View section, click the first dropdown menu and select a blog. In accounts with the Brands add-on, this will be the second dropdown menu.
4. Click the Subscriptions tab.
5. In the Email Link column, click Edit.
6. In the email editor, click the main body of your email to edit its content.
7. In the sidebar editor, enter the text of your blog post descriptions in the Display field.
   • To rearrange the order of blog post information, click an RSS token and drag it to a new position. The following RSS tokens are available:
   • To add a new RSS token, click the RSS token icon.RSS Click the Token dropdown menu and select an RSS token. 

8. Select a Post length option:
   • Summary: the email will only include the blog post's title and a short snippet. This snippet will include content up to the Read More separator you've added for your blog post.
   • Full post: the email will include the entire blog post.
9. Enter the max number of articles to display.
10. Click Advanced settings to set the width of your featured images and your blog content's padding. 

Edit inbox content

Edit the email's subject line and preview text. You can also specify the name, and address the email will display as the sender, as well as the address that'll receive any replies. 

1. In the email editor, click the inbox content module at the top of the page.

2. In the sidebar editor, enter a subject line for the email in the Subject line field. To add personalization tokens, click Personalize. Learn more about personalizing email subject lines.
3. In the Preview text field, enter a summary of the email that'll display in some email clients. 
4. Click the From name dropdown menu and select a sender.
5. Click the From address dropdown menu and select an email address that'll display as the sender's email. 
6. By default, email replies will go to the email set as the from address. To send replies to a different email address, clear the Use as reply-to address checkbox and then select a new reply-to address.

Schedule and publish

1. In the email editor, click the Schedule icon in the left sidebar.
2. The available scheduling options will depend on the frequency of the blog subscription email. 
   • Instant emails will send thirty minutes after a post is published. 
   • For daily emails, click the Time dropdown menu and select a time when your email will be sent. This email will send to your subscribers at the selected time each day a new blog post is published. 
   • For weekly emails, click the Time dropdown menu and select a time when your email will be sent. Click the Day of the week dropdown menu and select a day when your email will send. This email will send to your subscribers every week on this day and time, as long as new blog content has been published. 
   • For monthly emails, click the Time dropdown menu and select a time when your email will be sent. Click the Day of the month dropdown menu and select a day when your email will send. This email will send to your subscribers every month on this day and time, as long as new blog content has been published. 
3. When you've finished editing your email, click Review and publish in the top right. Confirm the email's details are correct, then click Publish. In the dialog box, click Publish email. 

Please note: blog subscription emails count towards your email send limit.

Edit your blog subscription form

HubSpot blog subscription forms are created automatically after you publish a blog subscription email. If you want your subscribers to opt in to your blog subscription emails through another HubSpot form, add a blog subscription field to your form. The field options you select should match the frequencies in your blog subscription settings.

Please note: a blog subscription form will only appear on your live website if it is associated with a published blog subscription email. 

1. In your HubSpot account, navigate to Marketing > Forms.
2. By default, each blog subscription form will be named Subscribe to [Blog name] Notifications. Hover over your blog subscription form and click Edit.
3. In the form editor, click the Notification Frequency field on the right.
4. In the left sidebar menu, in the Field options section, click Add options to add subscription options to the form field.
5. In the dialog box, select your live email frequencies and click Add. To delete an existing option, hover over it and click Remove. 
6. If there's only one option, you can hide this field, and pre-select that option. This will prevent visitors from having to select a value for this field. 
7. In the top right, click Publish to update the form.