You can add an unsubscribe link to your one-to-one emails sent from the contact record, including any emails sent out through your sequences. This link allows recipients to opt out of receiving such emails from you.
When you enable the global GDPR functionality setting in your HubSpot account, the unsubscribe links will be included by default for all users. However, this can be overwritten on an individual user basis. This means a user can remove the unsubscribe link for their one-to-one sales emails.
If you don't want to enable the global GDPR functionality setting, but want to add the unsubscribe link to your one-to-one and sequence emails sent from your own HubSpot user account:
In your HubSpot account, click your account name in the top right corner, then click Profile & Preferences.
In the CRM Communication section, click to toggle the Include a link to unsubscribe from all emailsswitch on.
In the Choose text for subscribe link section, select theradio buttonbeside the phrase that you want in your sales emails. Your settings will be saved automatically.
Going forward, the unsubscribe link will be included at the bottom of all sales and sequence emails. If your contact clicks the unsubscribe link, they can unsubscribe from personal emails (i.e., the One to Onesubscription type), service emails, or blog post updates by clicking the toggle next to the subscription type.
Please note: an unsubscribe link will not be added to emails sent from Gmail or Outlook, even if you have the HubSpot sales extension installed.
Set a language: select a language from the dropdown menu. You can change the language to match what your recipient prefers.
Choose a different unsubscribe link text: select the radio button next to the text for your unsubscribe link. However, any new enrollments will continue to be the default phrase you selected in your Profile and Preferences.
Remove link: click to remove the unsubscribe link in the sequence emails to your recipient. This is typically done if you consider the nature of the sequence emails as transactional, or non-commercial.