After you've connected your Gmail or Outlook inbox to HubSpot, you can track replies to your marketing emails. Reporting data for your emails will include reply rates, and you can segment lists or configure workflows based on whether your contacts replied to your emails.
HubSpot will only track new replies to connected inboxes. Historical replies to marketing emails will not be tracked.
Please note: automated replies, such as out-of-office messages, are filtered and excluded from reply data.
For a marketing email reply to be tracked in HubSpot: