Email

Track replies to marketing emails sent from your connected inbox (BETA)

Last updated: February 3, 2021

In Beta

Applies to:

All products and plans

After you've connected your Gmail or Outlook inbox to HubSpot, you can track replies to your marketing emails. Reporting data for your emails will include reply rates, and you can segment lists or configure workflows based on whether your contacts replied to your emails.

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Requirements

  • You must have a personal email connected to HubSpot before you can start tracking replies. If you configure an email's reply-to address to go to the contact owner, the owner must have an inbox connected.
  • HubSpot will only track new replies to connected inboxes. Historical replies to marketing emails will not be tracked.

Configure reply tracking for a marketing email

  • In your HubSpot account, navigate to Marketing > Email.
  • In the top right, click Create email or click the name of an existing email to edit it.
  • Click the Settings tab.
  • Click the Reply-to dropdown menu and select a connected inbox.
    • If you want to use your From address as your Reply-to address, select the Use this as my reply-to address checkbox.
    • If you select , the contact's owner must have an inbox connected.

reply-tracking-configure-email-settings

Analyze replies for your sent marketing emails

After your email recipients reply to your emails, you can analyze the results alongside your other email performance data. To view your reply rate to all your emails: 

  • In your HubSpot account, navigate to Marketing > Email.
  • Click the Analyze tab.
  • The total number of replies and the corresponding reply rate are shown in the Recipient engagement report.

reply-tracking-performance-analyze-tab

You can also review the replies for an individual email:

  • In your HubSpot account, navigate to Marketing > Email.
  • Click the name of an email.
  • Click the Recipients tab.
  • In the left sidebar menu, click Replied.

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Using reply data in lists and workflows

You can use the First Marketing email reply date, Last Marketing email reply date, or Marketing emails replied contact properties when setting the criteria for a contact list, or when setting enrollment triggers for a workflow.