Last updated: May 5, 2021
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After you've connected your Gmail or Outlook inbox to HubSpot, you can track replies to your marketing emails. Reporting data for your emails will include reply rates, and you can segment lists or configure workflows based on whether your contacts replied to your emails.
Please note: automated replies, such as out-of-office messages, are filtered and excluded from reply data.
If you connected a team inbox to HubSpot, any time a contact replies to one of your marketing emails, their reply will be logged on the contact timeline. You can review their response, compose a reply back, or forward the email to another member of your team.
Please note: to log replies to marketing emails with a connected personal email, you must first respond to the marketing email reply, then log your response as a logged sales email. After you've logged the response, the original marketing email reply will appear in the thread history of the logged email.
After your email recipients reply to your emails, you can analyze the results alongside your other email performance data. To view the reply rate to all your emails:
You can also review the replies for an individual email:
You can use reply data when setting the criteria for a contact list or when setting enrollment triggers for a workflow, by using the First Marketing email reply date, Last Marketing email reply date, or Marketing emails replied contact properties.
You can also segment contacts based on whether they replied to a specific email:
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