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Allow form submissions without email addresses to create contacts

Last updated: July 2, 2021

Applies to:

All products and plans

By default, form submissions in HubSpot require a populated email address field to create contacts.  However, you can allow visitors to submit a form without providing their email address and still be added to your database

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing Forms.
  • Click the Submission Settings tab.
  • Click to toggle the Allow submissions without email addresses to create contacts switch on.

  • In the bottom left, click Save. 

With this setting enabled, submissions on forms without an email address field will create new contacts. HubSpot will deduplicate these contacts based on their cookies.

If this setting is disabled and you create a form without an email address, you will see a prompt to add the email field to your form to allow submissions without email addresses to create contacts.

Please note: 

  • Contacts created via form submissions without an email address will deduplicate based on cookies.  If two people with the same cookie fill out a form with no email address (e.g., if they were using the same device), both submissions will be associated with the same contact record. However, if the Always create contact for new email address option is enabled, each submission will create a new contact. 
  • If you're using a custom email field and have this setting enabled, form submissions will create contacts. However, because the default HubSpot Email property has no value, these contacts cannot be emailed or be enrolled in workflows.