Can I map custom fields from lead ads?Yes, you can map custom fields from lead ads by following the instructions here.
How can I sync my existing lead ads campaigns?
Once you connect your ads account in your ads settings, new leads from existing lead ads will sync over to HubSpot automatically. To access your ads settings, in your HubSpot account, click your photo or avatar in the top right-hand corner, then click Settings. In the left sidebar menu, click Marketing > Ads.
Please note: HubSpot will not pull in leads that were already created in your Facebook Ads account prior to connecting your account to HubSpot.
How can I segment on Facebook lead ad conversions?
Facebook lead ad conversions sync to HubSpot as a form submission for a form that HubSpot automatically creates. The form's name is structured as Facebook Lead Ad: [Name of Lead Ad]. This form is only created in HubSpot for a given lead ad when the first conversion to that lead ad syncs over. This can then be used in segmentation in lists and workflows the same way you'd segment on a form submission.
For example, you can create a list of contacts who converted on a particular Facebook lead ad with the criteria Form submission | Contact has filled out form | [Select the Facebook lead ad form you would like to filter by]. You can select the same options as enrollment triggers in a workflow.
Can I make changes to my lead ad?
While lead ads will always sync to HubSpot, they can only be edited wherever they were originally created. For example, lead ads originally created in Facebook can only be edited in Facebook, and any changes made to the ad will sync back to HubSpot.
The following aspects of your lead ad can be changed in HubSpot:
- Creative headline
- Image or video
- Payment method
The following elements cannot be altered in HubSpot at this time:
- Ad set name
- Campaign name and ad name
- Lifetime budget
- Schedule start
- Schedule end
In Facebook, it's not currently possible to edit an existing lead ads form. Learn more here.