Can I map custom fields from lead ads?

Yes, custom fields included on your lead ads will be created automatically in HubSpot as single-line text properties in the Facebook Lead Ads property group.  

How can I sync my existing lead ads campaigns?

Once you connect your ads account in your ads settings, your existing lead ad campaigns in Facebook will sync to HubSpot automatically and will appear on your ads dashboard. Any leads that have been created from these ads in the last 90 days will be created as contacts in your HubSpot portal. These existing leads will not be reflected in New Contacts on your Ads dashboard; only new leads from these connected campaigns moving forward will appear here. 

By default, lead syncing for all Facebook pages will be turned off when you connect your account. Learn how you can control which Facebook pages sync leads to HubSpot.

How do my Facebook lead ad forms get added to my account?

Once your Facebook lead ads account is connected to HubSpot, all active lead ad forms that are associated with any of the business pages you've enabled for syncing will be created automatically in your HubSpot account. If you would like to know which forms are associated with a particular business page, locate the form in your business page's Forms Library.

How can I segment on Facebook lead ad conversions?

Facebook lead ad conversions sync to HubSpot as a form submission for a form that HubSpot automatically creates. The form's name is structured as Facebook Lead Ad: [Name of Lead Ad]. A form will be created in HubSpot after you enable a business page in your Lead Syncing settings. All active forms in that page's forms library will be created in HubSpot when lead syncing is turned on. This can then be used in segmentation in lists and workflows the same way you'd segment on a form submission. 

For example, you can create a list of contacts who converted on a particular Facebook lead ad using the list criteria of Form submission. Select the radio button next to Contact has filled out formthen use the dropdown menu to select the Facebook lead ad form you would like to filter by. 

You can select the same options as enrollment triggers in a workflow.

Can I make changes to my lead ad?

While lead ads will always sync to HubSpot, they can only be edited wherever they were originally created. For example, lead ads originally created in Facebook can only be edited in Facebook, and any changes made to the ad will sync back to HubSpot.  

The following aspects of your lead ad can be changed in HubSpot: 

  • Creative headline
  • Text
  • Image or video
  • Audience
  • Payment method

The following elements cannot be altered in HubSpot at this time:

  • Ad set name 
  • Campaign name and ad name
  • Lifetime budget
  • Schedule start
  • Schedule end
  • Placement 

In Facebook, it's not currently possible to edit an existing lead ads form. Learn more here.

Will changes I make to my campaign in Facebook sync to HubSpot?

Yes, HubSpot passes all information from ads you created from within HubSpot. If you use Facebook to add another ad to a campaign you created via HubSpot, this new ad will sync to HubSpot.

Can I filter my lead ad submissions?

Yes, lead ad submissions will appear as form submission events on the contact record.

How can I test my lead ad?

You can test your lead ads here. Any test leads will appear as Facebook organic leads in the sources report.

Why does my lead appear in Sources as Paid Social Facebook organic lead?

If someone shares or comments on your lead ads, users that aren’t in your targeting parameters may see your ad. If those organic users submit your lead ad, you won’t have to pay for them and we’ll categorize them as organic leads in the sources report.

Can I integrate my Facebook pixel using HubSpot?

Yes! You can add your Facebook website pixel everywhere your HubSpot tracking code is to build a website retargeting audience. Please note that this is not the same as conversion tracking pixel installation. You will still need to add custom conversion pixels to your thank you pages.

Does HubSpot charge anything for the lead ads integration?

No, the lead ads integration is completely free. You still have to pay Facebook for the ads you run, but HubSpot does not charge anything on top of that.

How do I pay for my lead ads in Facebook?

If you haven’t set up a Facebook ads account, you’ll be prompted to add your payment information in the Facebook ad creation window. Your payment method will then be added to Facebook and will be accessible in the Ads Manager.

Do I need the ads add-on to access the lead ads?

No, the lead ads tool is available using HubSpot's free marketing tools.

Can I edit a lead ad created by another user in my account?

Yes, you can edit ads created by other users as long as you have access to the Facebook ads account and Facebook page used to create the ad.

Why can’t I select some of my Facebook pages?

If you aren't able to select some of your Facebook pages, ensure you're using the right Facebook account and make sure you're a page admin for the page you're trying to use.

Do I need a privacy policy?

While HubSpot can’t give you any direct legal advice, having a privacy policy is usually a good idea. Check out this blog post for more information.  

Will the consent field on my lead ad sync to HubSpot?

If you add a consent field to your lead ads in Facebook, this field will sync to HubSpot. This field will start syncing for all lead ad forms in your ads add-on. 

Was this article helpful?

If you still need help you can get answers from the , or to contact support.

Previous article:

Next article: