Can I map custom fields from lead ads?Yes, custom fields included on your lead ads will be created automatically in HubSpot as single-line text properties in the Facebook Lead Ads property group.
How can I sync my existing lead ads campaigns?
Once you connect your ads account in your ads settings, your existing lead ad campaigns in Facebook will sync to HubSpot automatically and will appear on your ads dashboard. Any leads that have been created from these ads in the last 90 days will be created as contacts in your HubSpot portal. These existing leads will not be reflected in New Contacts on your Ads dashboard; only new leads from these connected campaigns moving forward will appear here.
By default, lead syncing for all Facebook pages will be turned off when you connect your account. Learn how you can control which Facebook pages sync leads to HubSpot.
How do my Facebook lead ad forms get added to my account?Once your Facebook lead ads account is connected to HubSpot, all active lead ad forms that are associated with any of the business pages you've enabled for syncing will be created automatically in your HubSpot account. If you would like to know which forms are associated with a particular business page, locate the form in your business page's Forms Library.
How can I segment on Facebook lead ad conversions?
Facebook lead ad conversions sync to HubSpot as a form submission for a form that HubSpot automatically creates. The form's name is structured as Facebook Lead Ad: [Name of Lead Ad]. A form will be created in HubSpot after you enable a business page in your Lead Syncing settings. All active forms in that page's forms library will be created in HubSpot when lead syncing is turned on. This can then be used in segmentation in lists and workflows the same way you'd segment on a form submission.
For example, you can create a list of contacts who converted on a particular Facebook lead ad using the list criteria of Form submission. Select the radio button next to Contact has filled out
You can select the same options as enrollment triggers in a workflow.
Can I make changes to my lead ad?
While lead ads will always sync to HubSpot, they can only be edited wherever they were originally created. For example, lead ads originally created in Facebook can only be edited in Facebook, and any changes made to the ad will sync back to HubSpot.
The following aspects of your lead ad can be changed in HubSpot:
- Creative headline
- Image or video
- Payment method
The following elements cannot be altered in HubSpot at this time:
- Ad set name
- Campaign name and ad name
- Lifetime budget
- Schedule start
- Schedule end
In Facebook, it's not currently possible to edit an existing lead ads form. Learn more here.