Manage unsubscribe links for one-to-one emails

You can add an unsubscribe link to your one-to-one emails sent from contact records, including any emails sent out using sequences. This link allows recipients to opt out of receiving such emails from you. Super admins and users with Account access permissions can set a default unsubscribe link for all users. They can also allow each user to manage their own unsubscribe settings.

Adding unsubscribe links to your one-to-one emails can help you move toward compliance with spam laws (e.g., CAN-SPAM, GDPR, CASL) and improve email deliverability by allowing unengaged recipients to opt-out. 

Please note: accounts created after September 4th, 2024, have unsubscribe links turned on by default for all users. This setting can be overwritten by a Super Admin or users with Account access permissions. Learn more about managing your account's default unsubscribe settings. 

Manage your default unsubscribe settings for one-to-one emails

Super admins and users with Account access permissions can manage the account's default unsubscribe settings and edit the unsubscribe link text. You can set a default unsubscribe link for all users or allow each user to manage their own unsubscribe settings.

Turn off unsubscribe links for users

Accounts created after September 4th, 2024, have unsubscribe links turned on by default for all users. 

To allow users to manage their unsubscribe settings: 

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Objects > Activities.
• In the Unsubscribe links section, clear the Apply the same unsubscribe link settings for all users checkbox. When the setting is turned off users will be allowed to set their own unsubscribe settings.
• Click Save. 

Turn on unsubscribe links for users

To apply the same unsubscribe link settings for all users: 

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Objects > Activities.
• In the Unsubscribe links section, select the Apply the same unsubscribe link settings for all users checkbox. 
• By default, the Include unsubscribe text & link for all users switch will be toggled ON. To turn this setting off:
  • Toggle the switch off.
  • In the dialog box, select Yes, remove unsubscribe links.
• If you've selected to keep unsubscribe links, you can choose what phrase appears in the unsubscribe link:
  • Click Edit unsubscribe link. Then, in the dialog box, select the link text you want.
  • Click Save.
• In the bottom left, click Save.

Add an unsubscribe link to your one-to-one sales and sequence emails 

If the data privacy settings are not turned on in your HubSpot account, unsubscribe links will not be included in one-to-one sales and sequences emails by default.

To add unsubscribe links to your one-to-one and sequences emails:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to General. 
• Click the Email tab.
• Select the Include unsubscribe link checkbox. 
• To choose which phrase you want appear for your unsubscribe link, click Edit link text, then in the dialog box, select the radio button next to the link text that you want.
• Click Save.

The unsubscribe link will be included at the bottom of all one-to-one emails. If a contact clicks the unsubscribe link, they can unsubscribe from personal emails (i.e., the One to One subscription type), service emails, or blog post updates by clicking the toggle next to the subscription type. 

Edit your unsubscribe link for specific emails

When sending a one-to-one email or personalizing your sequence emails during enrollment, you can edit the unsubscribe link for that specific instance.

• Click the unsubscribe link to edit it:
  1. Set a language: select a language from the dropdown menu. You can change the language to match your recipients preferred language.
  2. Choose a different unsubscribe link text: select the link text for your unsubscribe link. Any new enrollments will continue display the default phrase you selected in your General settings.
  3. Remove link: click to remove the unsubscribe link in the sequence emails to your recipient. This is typically done if you consider the nature of the sequence emails as transactional, or non-commercial.

• Click Apply.

These changes will only apply to the selected email. Any new emails drafted in HubSpot will still follow the default settings set in your Profile and Preferences.