Manage unsubscribe links for one-to-one emails

You can add an unsubscribe link to your one-to-one emails, whether sending directly from contact records or through sequences. This link allows recipients to opt out of receiving such emails from you. 

Adding unsubscribe links to your one-to-one emails can help you move toward compliance with spam laws (e.g., CAN-SPAM, GDPR, CASL) and improve email deliverability by allowing unengaged recipients to opt-out.

In this article, learn how to manage unsubscribe link settings and customize unsubscribe links for one-to-one emails. To add an unsubscribe link to marketing emails, follow the steps in this article. 

Manage your default unsubscribe settings for one-to-one emails

You can set a default unsubscribe link for all users or allow each user to manage their own unsubscribe settings.

Turn off unsubscribe links for users

Accounts created after September 4th, 2024, have unsubscribe links turned on by default for all users.

To allow users to manage their unsubscribe settings:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Objects > Activities.
3. In the Unsubscribe links section, clear the Apply the same unsubscribe link settings for all users checkbox. When the setting is turned off users will be allowed to set their own unsubscribe settings.
   
   
   
4. Click Save.

Turn on unsubscribe links for users

To apply the same unsubscribe link settings for all users:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Objects > Activities.
3. In the Unsubscribe links section, select the Apply the same unsubscribe link settings for all users checkbox.
4. By default, the Include unsubscribe text & link for all users switch will be toggled ON. To turn this setting off:
   • Toggle the switch off.
   • In the dialog box, select Yes, remove unsubscribe links.
5. If you've selected to keep unsubscribe links, you can choose what phrase appears in the unsubscribe link:
   • Click Edit unsubscribe link. Then, in the dialog box, select the link text you want.
   • Click Save.
6. In the bottom left, click Save.

Add an unsubscribe link to your one-to-one sales and sequence emails

If the data privacy settings are not turned on in your HubSpot account, unsubscribe links will not be included in one-to-one sales and sequences emails by default.

To add unsubscribe links to your one-to-one and sequences emails:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to General.
3. Click the Email tab.
4. Select the Include unsubscribe link checkbox. This can only be selected if you have not applied the same unsubscribe link settings for all users.
5. To choose which phrase you want appear for your unsubscribe link, click Edit link text, then in the dialog box, select the radio button next to the link text that you want.
6. Click Save.

The unsubscribe link will be included at the bottom of all one-to-one emails. If a contact clicks the unsubscribe link, they can unsubscribe from personal emails (i.e., the One to One subscription type), service emails, or blog post updates by clicking the toggle next to the subscription type.

Edit your unsubscribe link for specific emails

When sending a one-to-one email or personalizing your sequence emails during enrollment, you can edit the unsubscribe link for that specific instance.

• Click the unsubscribe link to edit it:
  • Set a language: select a language from the dropdown menu. You can change the language to match your recipients preferred language.
  • Choose a different unsubscribe link text: select the link text for your unsubscribe link. Any new enrollments will continue display the default phrase you selected in your General settings.
  • Remove link: click to remove the unsubscribe link in the sequence emails to your recipient. This is typically done if you consider the nature of the sequence emails as transactional, or non-commercial.

• Click Apply.

These changes will only apply to the selected email. Any new emails drafted in HubSpot will still follow the default settings set in your Profile and Preferences.