Connect your social media accounts to HubSpot

Last updated: March 4, 2020

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic

Connect your social media accounts to HubSpot to start creating and publishing social posts, and tracking social media engagements in HubSpot.

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • In the upper right, click Connect account.

You can connect the following social networks to HubSpot:

The number of social accounts you can connect depends on your Marketing Hub subscription. Learn more about your account limits in the Social Media section on the HubSpot pricing page.

 Once your social accounts are connected, you can configure your social account settings.


Connect a Facebook or Instagram account

  • In the dialog box, select Facebook & Instagram.
  • You'll see any Facebook pages you have admin permissions for, and any Instagram business accounts linked to your Facebook pages. Select the checkbox next to any Facebook page or Instagram business account you want to connect.
  • Click OK.
  • Click Okay.

Please note:

  • Connected Facebook pages will be authorized for 90 days before requiring re-authentication.
  • Instagram accounts must be business accounts and linked to a Facebook page that you manage in order to be connected to HubSpot. Personal Instagram accounts, Instagram Creator accounts, or Instagram business accounts not linked to a Facebook page cannot be connected to HubSpot. Learn more if you don't see your Instagram Business Account appearing under your Facebook page.


Connect a Twitter account

  • In the dialog box, select Twitter.
  • In the dialog box, review the requested permissions, then click Authorize app.

  • Select an option to determine the publishing data that will be included in your social reports:
    • Select the Report on posts published from HubSpot only radio button to limit your social reporting to only social posts published from HubSpot.
    • Report on posts published from all sources: social posts published from HubSpot and published directly in your social accounts will be included in your social reports. If you choose this option, any user with publish permissions in the social tool will be able to publish from the Twitter account you connect.


  • Click Done.

Please note: since HubSpot authorizes your social account based on the account you're logged in to in your browser, use incognito or private windows to connect multiple Twitter accounts.

For example, if you previously connected your personal Twitter account and want to connect your company's Twitter account, clicking Connect account will reauthorize HubSpot's existing connection with your personal Twitter account if you're currently logged in to that account. Instead, open an incognito or private window to connect your company's Twitter account to HubSpot.


Connect a LinkedIn account

  • In the dialog box, select LinkedIn.
  • You'll see your personal LinkedIn account, as well as any LinkedIn Company Pages you have admin privileges for. Select the checkbox next to any LinkedIn account or page you want to connect.
  • Click OK.

  • Click Okay.


Connect a YouTube account (Marketing Hub Enterprise only)

  • In the dialog box, select YouTube.
  • A pop-up window will appear. If you have multiple Google accounts, select the specific account to connect in the dialog box.
  • Next, select your YouTube account or a brand account.

  • Review the requested permissions, then click Allow.
  • Click Okay.