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Create and publish TikTok social posts

Last updated: July 2, 2026

Available with any of the following subscriptions, except where noted:

Connect your TikTok account to HubSpot to create, schedule, and publish TikTok posts from the social tool. After publishing, respond to TikTok comments and mentions and analyze social post performance using social reports.

Use this feature to manage TikTok content alongside your other connected social networks without leaving HubSpot. For example, you can schedule a TikTok post in advance, customize post settings such as comments or duets, and associate the post with a marketing campaign.

Before you get started

Before you use this feature, review the requirements, limitations, and media requirements for TikTok posts. 

Requirements

Limitations and considerations

  • You can only create and publish TikTok posts through HubSpot on desktop. This feature is not available in the HubSpot mobile app. 
  • TikTok posts may include either images or an individual video. Using both media types in the same post is not supported. 
  • When publishing a TikTok post through HubSpot, the following content disclosure settings are turned off and cannot be edited: AI-generated, promotional content, and paid partnership. 
  • TikTok posts cannot be deleted through HubSpot once published. They must be deleted directly from TikTok.

Media requirements

Videos

  • File types: MP4, MOV, or WebM.
  • Video duration: three seconds to 10 minutes. The maximum video duration may vary based on your TikTok account type. 
  • Frame rate: 23 to 60 fps.
  • Minimum file width and height: 360 pixels.
  • Maximum file size: 1 G. 
  • Videos per post: one video only.

Images

  • File types: JPG, JPEG, or WebP.
  • Resolution: images must be exactly 1080×1920 or 1920×1080 pixels. 
  • Maximum file size: 20 MB per image. 
  • Images per post: up to 35 images. 

Create and publish TikTok social posts

Permissions required All accessible accounts or Their connected accounts Social permissions are required to create and publish social posts. Users with Draft only Social permissions can create draft posts, but cannot publish.

Create and publish TikTok posts from HubSpot to manage your social content in one place. Add media, write captions, configure post settings, and publish immediately or schedule posts for later.

  1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.

  2. In the upper right, click Create post.
  3. In the left panel, click the Select accounts dropdown menu. Then, select the checkboxes next to the TikTok accounts you want to post to.
  4. In the upper left, click the TikTok icon to draft your post specifically for TikTok. 

Add media to a TikTok post

  1. In the Upload media section, add image or video files using any of the following methods:
    • Upload from your device: drag and drop a file into the social composer or click Click to upload and select a file.  
    • Select from the file manager: click the Select media dropdown menu and select Select [media]. In the right panel, select a file.
    • Generate a video clip: click the Generate with AI dropdown menu and select Clip a video. Learn more about creating video clips in the social tool.
  2. To add trending audio to a video, click the edit edit icon next to your selected video.
  3. In the left sidebar menu, click the + add icon.
  4. In the left panel, click to expand the Audio section. Then, click Tiktok trending audio. Learn more about how to use TikTok audio when editing your video files.

Write a TikTok caption

  1. In the text field, enter your caption using up to 2,200 characters for video posts or 4,000 characters for photo posts. This field is required.

  2. To @mention other TikTok users or accounts, use the @ symbol and enter the username (e.g., @username).
    • TikTok @mentions are clickable in the social composer and the social post preview to help you verify the @mention before publishing. 
    • TikTok captions can include up to 30 @mentions. 
  3. Add content with the following options:

    • Generate content: click the breezeSingleStar Breeze icon to automatically generate the social post and hashtags. Learn how to manage AI settings.

    • Add hashtag: click the # hashtag icon and select the checkboxes next to saved hashtags to add them to your caption. TikTok captions can include up to 150 hashtags.

    • Insert emojis: click the emoji emoji icon and select an emoji.

    • Attach content: click the attach file icon to link to a HubSpot-hosted page or blog post in your reply. In the dialog box, click the dropdown menus and select the content you want to attach. Click Attach.

Please note: links included in TikTok captions will display as plain text and are not clickable when published.


Configure TikTok post settings

Configure visibility and engagement options before publishing your TikTok post.

  1. To associate your post with a campaign, click to expand the Add to campaign section.
  2. Click the Select a campaign dropdown menu and select a campaign.
  3. To customize the post options, click to expand the More options section. Configure the following:
    • Who can view this post: click the dropdown menu and select the post's visibility. Options include Public or Followers. 

Please note: as of April 7, 2026, Friends and Private visibility options have been deprecated. When you open a social post draft previously saved with Friends or Private visibility, the setting defaults to the first available visibility option.

    • Allow comments: select the checkbox to allow viewers to comment on your post. 
    • Allow Duet: select the checkbox to allow other creators to use your post in a duet.
    • Allow Stitch: select the checkbox to allow other creators to stitch your post. 
    • TikTok first comment: enter the first comment that displays once your post is published. This field has a limit of 150 characters. 

Publish or schedule a TikTok post 

Choose whether to publish your TikTok post immediately or schedule it for a later time.

  1. Click to expand the Schedule post section, then select your publishing option:

    • Publish now: publish the post immediately.
    • Schedule for later: select a specific date and time to publish the post. You can also select a default time from your social publishing schedule.
  2. In the top right, click Review & Publish or Review & Schedule.
  3. In the right panel, click Publish or Schedule.

Review published TikTok social posts

After publishing your TikTok social post, review details in the manage tab. Learn more about reviewing your published social posts.

  1. In your HubSpot account, navigate to Marketing > Social.
  2. On the Manage tab, hover over your published post and click Details.
  3. In the right panel, review the following analytics:
    • Likes: the number of times the post was liked.
    • Comments: the number of comments on the post.
    • Shares: the number of times the post was shared.
    • Video views: the number of views a video in the post received.
    • Reach: the number of unique users that have viewed the post at least once.
    • Impressions: the number of times the post was viewed.
  4. To view the post on the social network, click Actions and select View on TikTok.

Reply to TikTok comments and mentions

Review and reply to TikTok comments and mentions in the reply tab. TikTok mentions must meet the following criteria to be displayed:

  • The post must be public and published within the last 90 days.
  • The post must explicitly @mention the TikTok handle within the post’s caption.
  • The post must be among the top 1,000 most liked posts out of all the posts that @mention the TikTok handle.
  • The author of the post must have a known age and meet the minimum age requirements based on their region.
    • Europe: must be 18 or older.
    • USA and Global: must be 13 or older.

To reply to TikTok comments and mentions:

  1. In your HubSpot account, navigate to Marketing > Social.
  2. At the top, click the Reply tab.
  3. To reply to a comment or mention, click the reply reply icon in the lower right of the interaction you want to reply to. The post's details and thread will open in the right panel.
  4. To use a reply recommendation, use the following options:
    • Insert: apply the reply recommendation and edit the content in the text box. 
    • Dismiss: close the reply generator and manually enter your own reply.
    • Refine: update the reply recommendation and apply your brand identity, expand, shorten, or change the tone of the message. 
  1. To add content to your reply, use the following options:
    • Attach content: click the attach file icon to insert a HubSpot-hosted page or blog post in your reply. In the dialog box, click the dropdown menus and select the content you want to attach. Click Attach.
    • Insert emoji: click the emoji emoji icon and select an emoji to add to your reply. 
    • Quick reply: click the breezeSingleStar Breeze icon to generate a reply recommendation. Learn how to manage AI settings.
  2. To change the account that you're replying from, click the profile image and select from your other connected TikTok accounts.

  1. At the bottom, click Reply.
Learn more about how to review and manage social interactions. 

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