Connect your TikTok account to HubSpot to create, schedule, and publish TikTok posts from the social tool. After publishing, you can monitor TikTok comments and mentions in the social inbox and review post performance using social reports.
Use this feature to manage TikTok content alongside your other connected social networks without leaving HubSpot. For example, you can schedule a TikTok post in advance, customize post settings such as comments or duets, and associate the post with a marketing campaign.
Please note: to access this feature, a Super Admin can opt your account into the TikTok in HubSpot beta.
Before you get started
Before you use this feature, review the limitations and media requirements for TikTok posts.
Limitations and considerations
You can only create and publish TikTok posts through HubSpot on desktop. This feature is not available in the HubSpot mobile app.
TikTok posts may include either images or an individual video. Using both media types in the same post is not supported.
When connecting your TikTok account to HubSpot, both personal and business TikTok accounts are supported. Once your account is connected, the last 60 days of social post data will be synced to your HubSpot account.
In your HubSpot account, click the settingssettings icon in the top navigation bar.
In the left sidebar menu, navigate to Marketing > Social.
Click Connect accounts.
In the dialog box, click TikTok.
Log in to your TikTok account, then click Continue.
Please note: if you're connecting multiple TikTok accounts, you may need to log out of your TikTok account through your browser or use an incognito window to connect additional accounts.
In the left panel, click the Select accounts dropdown menu. Then, select the checkboxes next to the TikTok accounts you want to post to.
In the upper left, click the TikTok icon to draft your post specifically for TikTok.
To upload media to your post, click Select image or Select video and add your media files using any of the following methods:
To select an existing video or images from your file manager, in the right panel, click the file.
To upload a new video or image from your device, in the bottom left of the panel, click Upload.
To add a video or image directly from the editor, drag and drop the file into the editor to add it to a post.
To add a caption to your post, in the text field, enter your caption using up to 2,200 characters for video posts or 4,000 characters for photo posts. This field is required. You can add content with the following options:
Insert hashtag: click Hashtags and select the checkboxes next to saved hashtags to add them to your caption.
Insert emoji: click the emojiemoji icon and select an emoji.
Attach content: click the attachfile icon to link to a HubSpot-hosted page or blog post in your reply. In the dialog box, click the dropdown menus and select the content you want to attach. Click Attach.
Generate with assistant: click the breezeSingleStar Breeze icon to automatically generate the social post and hashtags. Learn how to manage AI settings.
Please note: links included in TikTok captions will display as plain text and are not clickable when published.
To mention other TikTok users or accounts, use the @ symbol and enter the username (e.g., @username).
To schedule your post, click to expand the Schedule post section, then select your publishing option:
Publish now: publish the post immediately.
Schedule for later: select a specific date and time to publish the post. You can also select a default time from your social publishing schedule.
To associate your post with a campaign, click to expand theAdd to campaign section:
Click the Select a campaign dropdown menu and select a campaign.
To customize the post details, click to expand the More options section:
Who can view this post: click the dropdown menu and select the post's visibility. Options include Public, Followers, Friends, and Private. This setting applies to video and photo posts.
Allow comments: select the checkbox to allow viewers to comment on your post.
Allow Duet: select the checkboxto allow other creators to use your post in a duet.
Allow Stitch: select the checkbox to allow other creators to stitch your post.
TikTok first comment: enter the first comment that displays once your post is published. This field has a limit of 150 characters.
In the top right, click Review & Publish or Review & Schedule. You can also continue editing posts for other social networks before publishing. Learn more about creating and publishing social posts.
In your HubSpot account, navigate to Marketing > Social.
At the top, click the Reply tab.
To reply to a comment or mention, click the replyreply icon in the lower right of the interaction you want to reply to. The post's details and thread will open in the right panel.
Insert: apply the reply recommendation and edit the content in the text box.
Dismiss: close the reply generator and manually enter your own reply.
Regenerate: create a new reply recommendation.
To add content to your reply, use the following options:
Attach content: click the attachfile icon to insert a HubSpot-hosted page or blog post in your reply. In the dialog box, click the dropdown menus and select the content you want to attach. Click Attach.
Insert emoji: click the emojiemoji icon and select an emoji to add to your reply.
Quick reply: click the breezeSingleStar Breeze icon to generate a reply recommendation. Learn how to manage AI settings.
To change the account that you're replying from, click the profile image and select from your other connected TikTok accounts.
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