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Understand HubSpot's website migration process

Last updated: January 19, 2023

Applies to:

Marketing Hub Professional, Enterprise
CMS Hub Professional, Enterprise

To recreate your existing website in HubSpot's CMS, you can request a migration performed by HubSpot's Replatforming Team. 

A migration may be a good option if you're happy with your current website design and are looking for a quick and cost-effective way to move your website to HubSpot. 

If you’re looking to significantly redesign your website or want customized templates and modules, you may want to consider partnering with your developer or a HubSpot Solutions Partner instead.

Migration requirements and limitations

Website migrations are only available with certain subscriptions and may not include all of your content. Please take note of the following requirements and limitations bBefore requesting a migration: 

  • Full migrations of all website content require a CMS Hub Professional or Enterprise subscription. 
  • Blog-only migrations are available with a Marketing Hub Professional or Enterprise account. If you have a CMS Hub Starter account but do not have Marketing Hub Professional or Enterprise, you can use HubSpot’s tools to import your blog content and website structure into HubSpot.
  • Migrations do not include email templates. 
  • Most migrations are completed within 2-4 weeks; however, larger projects may take longer. Your replatforming specialist will provide you with a personalized estimate.
  • Your current website must remain live throughout the migration. 
  • Any changes made to your website after the migration has been approved will not be reflected in the migrated content. 
  • The following website features are not typically included in a migration:
    • Database-driven content, such as real estate listings, knowledge bases, extensive product catalogs, and postal code/location-based search.
    • Gated content, such as logins, member access, password protection, and pages that are only accessible by form submission.
    • E-commerce, such as shopping carts, storefronts, and payment processing.
    • Advanced forms, such as progressive or multi-step forms, calculators collecting submissions, and forms requesting Personally Identifiable Information.
    • User-generated content, such as forums, ratings, comments, and profiles.
    • Third-party applications, such as live chat, accessibility widgets, commenting engines, and job boards. 
    • Custom responsive design, stylesheets, and mobile websites.

Request a migration

  • To start the migration process, reach out to your account representative, who will then reach out to HubSpot's Replatforming Team internally. If you are unsure how to reach your account representative, contact HubSpot Support to get connected with the right person.
  • HubSpot's Replatforming Team will evaluate your website to see if a migration will meet your needs. If your project is a fit for the process, your account representative will provide you with a link to your migration agreement. This agreement will outline the terms of the migration, including:
    • How many pages will be migrated
    • An estimate of how long the migration will take
    • How specific assets like forms may change during the migration process
  • If you agree to the terms, your account representative will send you a link to complete the payment process.  Learn more about migration pricing.
  • A replatforming specialist will send an introductory email and answer any questions you may have about the process and your specific migration. Your migration will then enter the team's queue. 
  • While the team is working on your migration, you can check on the status of the project in your HubSpot account: 
    • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
    • Click the Migrations tab. 
    • Review the migration's status on the timeline: 
      • Migration confirmed: the Migration Agreement has been signed, but work on the migration hasn't yet begun. 
      • Migration in-progress: the Hubspot Replatforming Team is in the process of migrating your website. 
      • Migration completed: your website content has been successfully migrated into HubSpot. You have 60 days from the date listed here to report design issues. 
  • When the migration is completed, you will receive an email notification. 

Review a migration

When you receive an email notification that your migration is finished, you can review your content in your HubSpot account. 

To review a migrated website:

  • In your HubSpot account, navigate to Marketing > Website > Website Pages.
  • Hover over the page named Home, then click the More dropdown menu and select View

To review a migrated blog:

  • In your HubSpot account, navigate to Marketing > Website > Blog.
  • At the bottom of the left sidebar menu, click View blog.

To review migrated templates: 

  • In your HubSpot account, navigate to Marketing > Files and Templates > Design Tools.
  • In the finder, navigate to [CompanyName_Date] Templates. For example, templates completed in March 2019 for HubSpot would be in the HubSpot_Mar2019 folder. 
  • Click a template name to open the template in the Design Manager. 
  • In the top right, click the Preview dropdown menu and select Live preview with display options

Please note: you have 60 days from the migration's completion date to report missing or broken content. For issues with how your content was migrated, reach out directly to your replatforming specialist. They will typically respond within 48 hours. To learn more about using HubSpot's editing tools, contact HubSpot Support instead. 

Understand your next steps

After your migration is complete, you'll need to review any other migrated content and customize your settings in HubSpot:

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