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Analyze cookie consent banner interactions

Last updated: February 22, 2024

Available with any of the following subscriptions, except where noted:

All products and plans

When a contact interacts with your cookie consent banner, you can view that interaction in HubSpot. Below, learn about the ways that you can view and analyze cookie consent banner interactions, including creating reports.

To view a single contact's interaction with the cookie consent banner:

  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the name of the contact to check their interaction with the cookie consent banner.
  • Check the contact's timeline for a consent event. If the contact interacted with the banner, it should state if the contact accepted, declined, or revoked the cookie consent banner.

Please note: notify consent banner view interactions are only included in lists if you are using the new consent banner editor. Click interactions are not included.

To create a list of contacts who've had a certain interaction with the cookie consent banner:

  • In your HubSpot account, navigate to Contacts > Lists.
  • In the upper right, click Create list.
  • In the upper left, enter the name of your list.
  • In the left panel, select Contact properties and then, Privacy Consent.
  • Select the appropriate filter and value.
    • Approved: if you have the display cookies by category toggle turned on for your consent banner, the contact's approval only applies to analytics cookies. If you do not have the display cookies by category toggle turned on, the contact's approval applies to all cookies.
    • Declined: if you have the display cookies by category toggle turned on for your consent banner, the contact's decline only applies to analytics cookies. If you do not have the display cookies by category toggle turned on, the contact's decline applies to all cookies.
    • Revoked: the contact's cookies were removed. Learn more about the Remove cookies API.
  • Click Save and let the list process. It will display the contacts that meet your filter criteria.

Report on cookie consent banner interactions (Professional and Enterprise only) 

Please note: notify consent banner view interactions are only included in reports if you are using the new consent banner editor. Click interactions are not included.

HubSpot provides a standard cookie consent banner interaction report in the report library, which you can view or add to a dashboard. To use this report, navigate to the report library, then browse or search for the Cookie banner interactions by day report. 

standard-cookie-banner-report0

Create a custom cookie consent banner report 

 With the custom report builder, you can create a custom report to analyze cookie banner clicks and views:
  • In your HubSpot account, navigate to Reporting > Reports > My reports.
  • In the upper right, click Create report.
  • Select Custom Report Builder.
  • To use cookie banner interactions as the primary data source, click the Primary data source dropdown menu, then select Cookie banner

    cookie-banner-report-data-source0
  • In the upper right, click Next.
  • In the left sidebar, select whether you want to report on cookie banner clicks or views by selecting either Cookie banner clicks or Cookie banner views

    cookie-banner-report-filter0
  • Continue building your report.
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