Navigate to Social Settings
From your HubSpot Dashboard, navigate to Social > Social Settings.
You can connect the following social media accounts to HubSpot (click on the social account below to skip directly to that step):
If you have already connected your accounts, you can skip ahead to read about configuring options for each account.
Before clicking the Connect account button, first make sure you're logged into the social accounts you're about to integrate with your HubSpot account.
How to add a Twitter account
Click the Connect account button and choose Twitter. (If you have already connected social accounts, the button to Connect account will appear at the top right-hand side of the Social Settings screen.)
Click the Authorize App button.
For example, if you have connected your personal Twitter account already, and are trying to connect your company's Twitter account, clicking Connect account will reauthorize HubSpot's existing connection with your personal Twitter account if that is the account your are logged into in your browser. Instead, open an incognito window and go through the above steps to authorize your company's Twitter account in HubSpot.
Once this has been successfully set up, you'll be sent back to your Social Settings where you will see a message letting you know this account has been successfully added.
You can click Publish to immediately publish to your Twitter account with HubSpot or Not yet to continue setting up your social accounts.
How to add a Facebook account
Click the Connect account button and choose Facebook.
Choose which Facebook accounts you'd like to connect. You'll see your personal Facebook account as well as any Facebook pages you have admin privileges for.
Check the box next to any account you wish to connect to HubSpot, then click OK.
You'll then see a confirmation message that you successfully added your Facebook account(s) and they will all appear in the Social Settings screen.
How to Add a LinkedIn account
Click the Connect account button and choose LinkedIn.
Choose which LinkedIn accounts you'd like to connect by checking the box next to the respective account, then clicking OK.
Please note: It is not possible to connect or publish to LinkedIn Groups using HubSpot.
You will then see a confirmation message that the LinkedIn account was added.
How to add a Google+ account
Click the Connect account button and choose Google+.
If you have multiple Google accounts, you will need to select which account to authorize.
On the next screen, click Allow in order to give HubSpot access.
You'll then receive confirmation you connected your account successfully and any associated Google+ pages will display on your Social Settings screen.
How to add a Xing account
Click the Connect account button and choose Connect Xing.
Enter your Xing credentials and click the Log In button. (If you're already logged into Xing within the same browser, you won't have to log in again so you can skip this step.)
Click the Allow button.
You will see a confirmation message that your Xing account has been added successfully and see it listed in Social Settings with your other connected accounts.
How to add a YouTube account
You can add your YouTube account to be used within a follow me module in HubSpot. Learn more about implementing the Follow Me module on your HubSpot page here.
Click the Follow Me tab from your Social Settings page.
Click Add account > YouTube > enter your YouTube page's URL and choose Create.
How to add a Blog account
You can add a link to your external blog's RSS feed to be used within a follow me module in HubSpot. (Learn more about implementing the Follow Me Module on your HubSpot page here.)
Click the Follow Me link from your Social Settings page.
Click Add account > chooose Blog RSS Feed > enter your blog's RSS feed URL and choose Create.
How to add a Pinterest account
You can add your Pinterest account to be used within a follow me module in HubSpot. (Learn more about implementing the Follow Me Module on your HubSpot page here.)
Click the Follow Me tab from your Social Settings page.
Click Add account > chooose Pinterest > enter your Pinterest URL and choose Create.
Configure the options for your connected accounts
Once your account is connected, you'll have the option to establish the types of connections you want between HubSpot and your pages. To enable these actions, simply check off or switch on the action next to each listed profile.
You can insert a Follow Me module into HubSpot pages and embed it on non-HubSpot pages. It includes icons for your different social network pages so that those who view your pages can click on them and be linked right to them. You can learn how to add the Follow Me module to your COS templates by reading this article.
If you are interested in customizing the social media icons that are in the Follow Me module, check out this article to learn how.
Blog Auto-publishing options
You can configure your connected social media accounts to automatically post a link to a blog article when it is published. If your blog is hosted on HubSpot's COS, go to Content > Content Settings > Blog. Choose the blog that you would like to modify, and then under the General Blog Options, check the box next to Enable social media auto-publishing.
Then go to Social > Social Settings and, from the Accounts tab, switch the Blog Auto-publish button to ON next to the social media accounts for which you want to enable blog auto-publishing.
Allow your team members access to post to accounts you've connectedEach account you add into Social Settings can also be shared with your team members. Check out the Share column and check the box next to any account you want other team members to be allowed to post to.
Navigate to Social > Social Settings > Publishing to connecting your Bitly account to your HubSpot, which lets you use a custom short domain, when shortening links in the social media tool or building tracking URLs in the Tracking URL Builder. Click here to learn how to integrate Bitly with HubSpot.