Forms

Analyze form submissions data

Last updated: November 26, 2018

free

Analyze your form submissions to evaluate their effectiveness and determine if you're collecting the right information from your contacts.

 

Forms dashboard overview

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • The forms dashboard displays all your forms, along with their views, submission rate, and submissions for the selected time period, and the number of HubSpot pages they appear on.
  • In the upper left, use the filters to filter data by time period and form type.

Please note: if a form has not been added to any HubSpot pages or is embedded on an external page, No HubSpot pages will display in the Appears on column. This also applies to forms that were added to a HubSpot page with the form embed code instead of the standard form module.

 

Form submissions overview

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • To view submissions for a specific form, hover over the form and click the Actions dropdown menu, then select View submissions.
  • At the top of the page, you'll see the overall statistics for your form:
    1. All time views: the total number of views of all the pages (HubSpot pages or external pages with your HubSpot tracking code) your form appears on.
    2. Submissions to date: the total number of times the form has been submitted across all your pages.
    3. Conversion rate: the total number of all-time submissions divided by the total number of all-time views for the form.

 

View form submission details

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over a form and click the Actions dropdown menu, then select View submissions.
  • To view the details of a specific form submission, hover over the submission and click View submission.
  • In the right pane, you'll see the name or email address of the contact, the date they submitted the form, and information they included in their submission.
  • In the bottom left of the pane, click View contact externalLink to view the contact record in a new browser tab. This option will not appear if the contact has been deleted from HubSpot.

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