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How does HubSpot calculate Leads and Customers in the Ads add-on?

Last updated: December 2, 2016

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A
Add-Ons: Ads

HubSpot's Ads tool uses a last-touch attribution model to calculate ad conversions.  When we detect a contact submission that includes our ad tracking parameters we pull the campaign and specific ad ID the contact interacted with immediately prior to their submission and increment the campaign's Lead or Customer data accordingly.

 

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In order to track conversions using the HubSpot Ads Add-on: