How do Salesforce lead owners get assigned?

Last updated: May 9, 2018

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If a new contact is created in HubSpot and synced to Salesforce as a new lead without a contact owner, the owner will be assigned by Salesforce lead assignment rules.

However, if a new HubSpot contact is created and syncs to Salesforce, where the contact already exists and therefore already has an active Salesforce Owner, Salesforce lead assignment rules will not apply.

If a contact has already synced from HubSpot to Salesforce and no Contact owner value exists, Contact owner will be populated with the Salesforce Owner information.

Additionally, on a contact that has already previously synced, if the Contact owner value differs from what is in Salesforce, and the Contact owner value matches a different Salesforce Owner value, then the Salesforce Owner of that lead or contact will change on update.

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