Use HubSpot's integration with LinkedIn Sales Navigator

Last updated: October 13, 2020

Applies to:

Sales Hub  Professional, Enterprise

Use HubSpot's integration with LinkedIn Sales Navigator to view LinkedIn insights on your HubSpot contact and company records and send InMails directly from HubSpot. 

Before you get started

Install the LinkedIn Sales Navigator integration

  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar. Under Manage, select Connected apps.
  • In the upper right, click Visit App Marketplace.
  • In the upper right, use the search bar to search for the LinkedIn Sales Navigator integration.
  • Hover over the integration and click View Integration.
  • In the dialog box, click Connect to LinkedIn Sales Navigator.


View LinkedIn data in HubSpot

  • In your HubSpot account, navigate to your contacts or companies.
  • Click the name of the contact or company.
  • In the right panel, locate the LinkedIn Sales Navigator section. It will contain LinkedIn information for the contact or company.
    • Contacts: view the contact's LinkedIn job title, company, time in their current role, location, and industry. HubSpot uses the contact's first name, last name, email, company, and job title to search for their profile.
    • Companies: view the company's industry, size, and location. HubSpot uses the company's name and domain to search for their company profile.
  • To save the contact information to a list in LinkedIn Sales Navigator, click Save in Sales Navigator.
  • To access a more detailed view, click View more.
  • To send an InMail to the contact on LinkedIn, click Send InMail.


  • For contacts, you'll see the following tabs:
    • Icebreakers: view shared connections, experiences, and interests, plus a link to the contact's recent activity stream.
    • Get introduced: ask a mutual connection for an introduction to your contact.
    • Related leads: quickly find other leads at the same company and add them to your Sales Navigator leads list.

  • For companies, you'll see the following tabs:
    • Recommended leads: connect with other leads at the company that you share interests and experiences with.
    • Connections: view contacts at the company that you're already connected with.
    • News: view company news to add context to your sales outreach.


Send InMails from contact and company records

You can compose and send InMails directly from a HubSpot contact or company record: 

  • In your HubSpot account, navigate to your contacts or companies
  • Click the name of a contact or company. 
  • In the right panel, locate the LinkedIn Sales Navigator card. 
  • Click Send InMail
  • In the LinkedIn InMail pop-up box, write your message, then click SendInMail

You can continue to send InMail messages in HubSpot and view the entire conversation in the LinkedIn InMail pop-up box, but the conversation will not save to the record's timeline.

If you have access to sequences, you can add task reminders to send InMails or connection requests. Learn how to use LinkedIn Sales Navigator tasks in a sequence