Skip to content

Connect HubSpot and LinkedIn Sales Navigator and Business Manager via CRM Sync

Last updated: April 24, 2024

Available with any of the following subscriptions, except where noted:

Sales Hub   Professional , Enterprise

Learn how to connect HubSpot and LinkedIn Sales Navigator and/or Business Manager via CRM Sync. With this app, you're able to:

  • Import and save HubSpot contacts and companies in a Sales Navigator list.
  • Automatically log Sales Navigator activities to HubSpot. 
  • Create and update HubSpot contacts from Sales Navigator.
  • Include or exclude matched contacts and companies in Sales Navigator searches. 
  • Run a Revenue Attribution Report in Business Manager. 

Before you begin

Connect the app

  • In your HubSpot account, click the Marketplace icon marketplace in the top navigation bar, then select App Marketplace.
  • Use the search bar to locate and select LinkedIn CRM Sync
  • In the upper right, click Install app
  • In the dialog box, click Connect to LinkedIn CRM Sync. You’ll be redirected to Sales Navigator to continue the process.
  • Select which environment you want to sync data with. You can only connect one HubSpot account with one Sales Navigator environment at a time. 
  • In the dialog box, review the requirements and click Accept & Continue. You’ll be redirected back to HubSpot. 
  • In the dialog box, click Set up sync to proceed with setting up the sync or Do this later to complete it at a later time. 

Set up data sync

  • In your HubSpot account, navigate to Reporting & Data > Integrations.
  • Click LinkedIn CRM Sync.
  • In the upper-right, click Start all syncs. This will start the sync for contacts, companies, deals, and owners. Review the table below for how HubSpot objects match to LinkedIn terminology:
HubSpot object LinkedIn terminology
Contacts Leads
Companies Accounts
Deals Opportunities
Owners N/A

  • To view information about a sync, hover over [object] sync and click View
    • In the Configure section, review how data is syncing between HubSpot and LinkedIn objects.
    • In the Limit section, review which records will sync between HubSpot and LinkedIn.
    • In the Organize section, review whether automatic associations and deletions are possible with this object sync. 

In addition to syncing HubSpot CRM data to LinkedIn, LinkedIn data also syncs to HubSpot in the form of CRM writebacks. To achieve this, each user must authenticate their Sales Navigator account with HubSpot:

  • Navigate to your CRM settings in Sales Navigator.
  • In the CRM Settings section, click Connect to CRM.
  • In the dialog box, click Establish Connection.

If you are an Admin in Sales Navigator, you can control these writeback features from the Admin Settings page. 

After connecting the two apps, review the following:

Please note: only new and updated data will sync between HubSpot and Sales Navigator after the sync is turned on. If you want to reset the sync and sync all records regardless of whether they’ve been updated or not, uninstall and reinstall the app. 

Uninstall the app

To disconnect HubSpot and LinkedIn CRM sync:

  • In your HubSpot account, navigate to Reporting & Data > Integrations.
  • Click LinkedIn CRM Sync.
  • In the upper right, click Account actionsUninstall app.
  • In the dialog box, enter uninstall in the text field and click Uninstall
Was this article helpful?
This form is used for documentation feedback only. Learn how to get help with HubSpot.