Last updated: December 6, 2023
In HubSpot, you can associate companies with the default Parent company and Child company association labels. You can add parent or child companies on a record manually, or in bulk through an import.
Each parent company can have multiple associated child companies, but a child company can only be associated with one parent company.
Parent company and Child company are labels used to describe the relationship between two companies.
To create new parent-child company relationships, you'll need to add the label to the company association.
You can add child companies to parent companies in bulk through an import. The parent companies must already exist in your CRM before you import the child companies. Prior to importing, learn more about how to properly set up import files.
You can merge companies that are in a parent-child relationship, however merges may fail if the parent-child companies are included in a loop. A loop occurs when a parent record is associated to itself in a chain of associations. This type of merge is unavailable to avoid making incorrect changes to your data, because when a loop occurs, there isn't a way to correctly infer which company should be the parent or child record. For example:
Example of a merge that would fail
If the option to merge is unavailable or your merge fails, remove the Parent/Child company association label from the companies you're merging. After removing the label, you'll be able to complete the merge.
Merges may still fail if you've enabled the Salesforce integration, or if the companies have reached the combined limit of 250 merges. Learn more about merging companies.