Last updated: January 18, 2023
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In HubSpot, you have the ability to associate companies in a parent-child relationship. You can add parent or child companies on a record manually, or in bulk through an import.
Each parent company can have up to 10,000 associated child companies, but a child company can only be associated with one parent company.
To add or remove parent or child companies on an existing company record:
You can add child companies to parent companies in bulk through an import. The parent companies must already exist in your CRM before you import the child companies. Prior to importing, learn more about how to properly set up import files.
Yes, you can create multiple levels of parent-child relationships. However, only the immediate parent and child companies of the record you are on will appear in the Related companies section.
No. If you associate two companies in a parent-child relationship in HubSpot, that relationship will not sync to Salesforce. It is also not possible to sync that relationship from Salesforce.
Parent-child relationships do not affect the automatic association setting. If you have multiple companies with the same domain name and you add a contact with an email domain that matches the company domain name, HubSpot will associate that contact with the oldest company in your database. Whether that company is a parent or child does not impact this behavior.
No. All associated contacts and deals, as well as all activities logged on the company records, will remain on the company record. There is no data sync between parent and child companies and no data will roll up to the parent company.
No. Deals that are associated with the parent company are not automatically associated with the child company, and vice versa. This applies to deals that were associated before the parent-child relationship, as well as deals associated with the parent company after the child company is added.
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