Last updated: February 5, 2025
Available with any of the following subscriptions, except where noted:
Sales Hub
Professional
,
Enterprise
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Users with Account Access permissions can set a limit to the number of one-to-one and sequence emails users can send through HubSpot, either per day or per minute. By setting a send limit, you can optimize email deliverability, maintain a strong email sending reputation, and give your team time to focus on the most promising leads.
Please note:
- The daily send limit applies to a rolling 24-hour period and does not reset at a specific time of day.
- The limit of sends per minute is based on clock minutes. For example, if you set the limit to 1, one email can be sent between 9:00:00 and 9:00:59, and the next one can be sent between 9:01:00 and 9:01:59.
- The send limit applies to each connected personal email account and does not impact team emails connected to the conversations inbox.
- If multiple users share the same personal email account, the send limit applies to the total number of emails sent from that connected email account, not to each user individually.
- The send limit does not apply to emails sent using the HubSpot Sales add-in and the BCC address.
Set send limits
To configure send limits for connected email accounts:
- In your HubSpot account, click the settings icon in the top navigation bar.
- In the left sidebar menu, navigate to Objects > Activities.
- Navigate to the Email Frequency Controls tab.
- In the Maximum send per 24 hours field, enter the daily send limit. The number selected must be less than the default limit of 1,000.
- In the Maximum sends per minute field (BETA), enter the number of emails that a user can send per minute. The value entered must be less than or equal to the default limit of 10.
- Click Save.
- Once a user has sent the maximum number of emails, further emails will fail to send and sequence enrollments will be blocked:
- One-to-one emails: an error message will appear on the email logged to the contact record timeline. If you have HubSpot email notifications enabled, you'll receive an email notifying you that the email has failed to send.
- Sequence emails: if you attempt to enroll a contact after reaching your send limit, you'll be prompted to select an alternative day to send the sequence email. This applies only to sequences with emails scheduled to be sent on the same day as enrollment.
- One-to-one emails: an error message will appear on the email logged to the contact record timeline. If you have HubSpot email notifications enabled, you'll receive an email notifying you that the email has failed to send.
Please note: Gmail Free accounts have a send limit of 350 emails per day. If you have a Gmail Free account connected and your daily send limit exceeds 350, HubSpot will enforce the 350 send limit. Learn more about sending limits for connected email accounts.
