Last updated: October 13, 2020
|Marketing Hub Professional, Enterprise|
An A/B test measures engagement for different versions of the same email with a sample of your recipients. After creating your marketing email, you'll create a version B to test how a single variation impacts email opens or clicks. Depending on how each version of your email performs over a period of time, the tool can pick a winning version to send to the rest of your recipients list.
Please note: you won't be able to create an A/B test with an email that is saved for automation for your workflows.
In your HubSpot account, navigate to Marketing > Email.
Click Create email. This will be version A of your A/B test.
In the left sidebar, click the A/B icon, then click Create A/B test.
While editing your variations, you can consider varying:
Once you've finished editing your A and B email variations, configure your testing options by clicking the A/B tab on the left side of the content editor.
Here, you can configure your testing options.
Please note: contacts who previously bounced or unsubscribed will be dropped from your test distribution, resulting in a small sample size.
Please note: you can cancel the winning send while the A/B test is still processing. In your HubSpot account, navigate to Marketing > Email. Click the name of the A/B email you want to cancel. In the upper right, click the Actions dropdown menu and select Cancel winning send.
After your email is sent, wait enough time to gather results. You can analyze the performance of your email variations in the email details:
With personalization tokens, you can show personalized content to contacts based on their property values in...
This message displays on a contact record when an email was not sent to the contact. A Not sent email...
Learn how to create a calendar invitation and add it to a HubSpot marketing email. If you're unsure what type...