Last updated: May 7, 2021
|Marketing Hub Professional, Enterprise|
An A/B test measures engagement for different versions of the same email with a sample of your recipients. After creating your marketing email, you'll create a version B to test how a single variation impacts email opens or clicks. Depending on how each version of your email performs over a period of time, the tool can pick a winning version to send to the rest of your recipients list.
Please note: you won't be able to create an A/B test with an email that is saved for automation for your workflows.
In your HubSpot account, navigate to Marketing > Email.
Click Create email. This will be version A of your A/B test.
While editing your variations, you can consider varying:
After your email is sent, wait enough time to gather results. You can analyze the performance of your email variations in the email details:
Please note: the Test distribution percentage in the Email details panel refers to the combined sample split of both versions. For example, if you configured your test to send Variation A to 10% and Variation B to 10%, then the Test distribution percentage would be 20%.
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