Last updated: January 31, 2025
Available with any of the following subscriptions, except where noted:
All products and plans
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With form shortening, when a visitor begins filling out a form, HubSpot will check the enrichment dataset for existing data. Then, only fields that can’t be enriched are displayed to the visitor, so the visitor only completes the shortened form.
This minimizes the effort needed to fill out forms, increases form completion rates, and ensures high-quality data collection without redundant fields.
Learn how form shortening uses Breeze Intelligence credits.
Please note: this feature utilizes the Enrichment product, which may require you to take extra compliance steps. Learn more about contact and company enrichment and consult with your own counsel for additional guidance.
Configure form shortening settings
When you turn on form shortening, you'll be able to turn on form shortening for any of your forms.
- In your HubSpot account, click the settings icon in the top navigation bar.
- In the left sidebar menu, in the Data Management section, click Enrichment.
- Click the Tools tab.
- Toggle the Forms switch on/off.
Create and edit forms using form shortening
Please note:
- To use form shortening, you need to have purchased Breeze intelligence credits and be enrolled in the new form editor (BETA). If you're a Super Admin, learn how to opt your account into the beta.
- Conditional Logic or Redirects aren't supported with enriched properties.
- In your HubSpot account, navigate to Marketing > Forms.
- In the top right, click Create form and continue creating your form, or hover over an existing form and click Edit.
- In the left panel, click the settings icon.
- Toggle the Forms shortening switch on.
Analyze individual form submissions
- In your HubSpot account, navigate to Marketing > Forms.
- To view the details of a specific form submission, hover over the submission and click View submission.
- In the right panel, you'll see the name or email address of the contact, the date they submitted the form, and any additional fields included in their submission. Properties that were populated by enrichment are marked with an AI icon.
