How to import an opt-out list into your account

Last updated: April 12, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

If you have used a different Email Service Provider to send marketing emails on behalf of your company, you probably already have a list of people that have unsubscribed from your communications.  You should import this "opt-out list" of people that have unsubscribed, to ensure that you do not email them with HubSpot's email tool.

Once you have your .csv file set up and ready to go, follow the steps below to import an opt-out list into your HubSpot database.

The file you are importing must be in the .csv file format and all you need is one column header for email address.

Importing an Opt-Out list does not create contacts in your HubSpot database or count towards your billable number of contacts. Instead, it marks the email addresses on the list as ineligible to receive emails from your account. These email addresses will be included if you ever export a list of bounced and unsubscribed contacts (Content > Email > Export Unsubs and Bounces).

Navigate to Contacts > All Contacts

From your HubSpot Dashboard, navigate to Contacts > All Contacts.

Start your import

Click Import in the upper-right hand corner.

Now you're on the Imports Dashboard. Click Start a new import

Choose your import type

Select An opt-out list as your import type. 

Choose your .csv file

Click Select a file to browse for your file or drag the file into the window.

Once the file is selected, click Upload.

Set the email column

On the Import details page, ensure that the column header for the email address column in your .csv file is selected in the dropdown, then click Next, confirm your choice.

Confirm your opt-out import

To confirm your opt-out list import, type the number that appears in the field, then click Begin import.
Please note: you will still be able to send transactional emails to contacts that have been imported/marked as opted-out.

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