Website Visits | Frequently Asked Questions

Find answers and general information quickly about the prospects tool in HubSpot.

Why am I seeing unexpected data in the website visits tool?

The HubSpot website visits tool sources data from various public sources. Occasionally, visits may appear under the wrong company in the tool. Possible reasons include:

• An increasing amount of internet traffic come from mobile devices. It is possible for a visitor to connect to a different WiFi network and show up under a different company.
• By default, your website visitors tool will automatically contain the filter Internet service provider | is equal to | false, so you won't have internet service providers in your website visits view. You can remove this by clicking the X on the filter, or by editing the filter to Internet service provider | is equal to | true, and then selecting Update filter. 
• The website visits tool checks a visitor's IP address and attempts to identify companies are visiting your website. Smaller companies and individuals may not have their own IP address and will be identified as their internet service provider.

How does HubSpot know the IP address for a given company?

HubSpot maintains a proprietary database of company IP addresses.

Why is another IP tracking tool showing me different results?

Every IP tracking tool maintains their own proprietary list of companies and IP addresses. Hence, the lists may differ between tools.

Can mobile visits be IP tracked?

If a mobile visit comes from a corporate IP address, the website visits tool will attempt to look up the company. If it comes from a mobile network, the company cannot be identified.

Can companies outside the United States be tracked?

HubSpot's database includes companies outside the United States, so the website visits tool does attempt to identify companies outside the United States.

How is website visit data used by HubSpot?

If you use the HubSpot tracking code, your visitors’ data is collected and used to monitor your website traffic. HubSpot also uses certain data collected from the HubSpot tracking code to improve Hubspot’s products and services, including the Breeze Intelligence commercial dataset. You can turn off data sharing with HubSpot for your account by navigating to your account settings. Learn more about the data that's collected by the HubSpot tracking code.

Why is the Daily Website Visits Digest email missing some visitors?

Possible reasons include:

• You may not see a visitor in your email because the prospect was hidden. Hidden prospects will not be in your daily email.
• The Daily Website Visits Digest email will only show up to 15 prospects. 
• If you subscribed to any custom views, the Daily Website Visits Digest email will only show up to five prospects per custom view you're subscribed to.

Why does my prospects visited from location not match their actual location?

The website visits tool gives you a general idea of where your prospects are accessing your pages from by recording their IP addresses.

Possible reasons why the traffic may show an inaccurate location include:

• The visitor connected to the internet through a VPN or another server located elsewhere.
• The visitor's internet service provider may have redirected the traffic as a part of optimizing their service.
• The visitor may be using browsing security software that routes their traffic through another source.